“The Goal” is a movie about Santiago Munez, an immigrant from Mexico who is determined to play in the English Premier League. Despite growing up in modest circumstances and his father wanting him to work in the family landscaping business, Santiago has always dreamed of becoming a professional soccer player. He encounters challenges like lack of support from his family, financial limitations, and immigration issues. Nevertheless, with unwavering determination, motivation, and some fortunate occurrences throughout his journey, Santiago demonstrates that any dream can come true.
As the marketing manager of Newcastle United football club, I can see both the pros and cons of recruiting a player like Santiago Munez. On the positive side, he is a talented football player with undeniable skills. Additionally, he represents the Latin market, which adds diversity to our team. Since Santiago is entering through a trial, there is no risk involved for the club, regardless of whether he makes the team or not. Therefore, Newcastle United has nothing to lose.
Although Santiago’s unknown character traits are a concern for the team because of his impoverished background, stereotypes may make them wary of potential theft or violence. On the other hand, his background also provides a possible advantage – Santiago’s gratitude and humble personality could inspire his teammates. This situation entails a potential risk that the team may need to embrace.
Santiago is new to the English game and his unfamiliarity with its style may be a weakness. Adapting to this new environment and translating his skills effectively could prove challenging. Additionally, Santiago will encounter unfamiliar culture and atmosphere as a newbie in Europe. Living alone in a foreign place away from family and friends across the globe will require numerous adjustments. However, despite the potential time required for Santiago to acclimate, his unique skills provide an opportunity for teammates to learn a different style of futbol. The exposure and expanded fan base of the Latin market also present a significant opportunity, as they have strong ties to their roots and support individuals from their community. Undoubtedly, Santiago’s truly inspiring feel-good story will attract other Latin community members who will cheer him on and follow his journey towards success.
Glen Foy, a passionate and optimistic man, possesses the ability to recognize potential in soccer players and dedicates himself to assisting them in achieving success. In the case of Santiago Munez, Glen not only served as a part-time scout but also assumed the role of his mentor throughout the movie. Glen went beyond simply introducing Santiago to the Newcastle United team; he provided him with financial support and lodging, acting as a father figure when Santiago was in need. Without Glen’s involvement, Santiago would not have secured a place on the Newcastle United team. Despite unfavorable conditions during Santiago’s tryouts, Glen’s determination and persuasive skills remained constant. He advocated for Santiago and successfully convinced the team that he deserved the opportunity to prove himself.
It is clear from the film that Adidas funded this production, as there are numerous shots featuring their products. Sponsoring a sports movie like this one can bring many benefits. Adidas is renowned for being a major soccer sponsor worldwide, and this movie serves to enhance that reputation. Using footage like this could not only raise brand awareness but also potentially boost product sales. The exposure gained from this film will leave a lasting impression on a significant portion of the audience.
In addition to the general benefits of film exposure for a sporting goods company, a movie like this holds an extra advantage. Many individuals can relate to this inspiring story in some way, forming an emotional connection. It resonates with those who have triumphed over challenges to achieve their goals or are currently striving to do so. Through this strategic sponsorship, Adidas positions itself as a supporter of life aspirations. Hence, Adidas not only sponsors “Goal! The Dream Begins” but also becomes linked to sponsoring Santiago Munez. Furthermore, just as the Newcastle United team now has the potential to attract the Latin market through Santiago’s fan base, being associated with Santiago’s success also presents an opportunity for Adidas to gain followers from the Latin community.
In summary, the case study illustrates the reasons behind Santiago’s success as a renowned soccer player in Europe. Despite having various strengths, weaknesses, opportunities, and threats when he joined the Newcastle United club, they took a gamble that turned out to be fruitful. This outcome would not have been achievable without the unwavering support and determination of his part-time scout and mentor, Glen Foy. This instance proves that even if the odds are stacked against you, with persistence, guidance, and belief from others, nothing is insurmountable. Additionally, Adidas, a prominent sporting goods company, made a strategic decision to sponsor the film, which has the potential to enhance brand awareness and customer loyalty. Ultimately, it appears that in “Goal! The Dream Begins,” everyone emerges victorious.
