In 2005, Google formed alliances with various entities. A notable partnership was established with Firefox, which had accumulated a user base of 60 million daily users by 2008. Through a financial agreement, Google provided 85% of the funding for Firefox and integrated its search engine into the browser. Another significant collaboration occurred in 2008 when Google teamed up with Apple to make their search engine the default option on iPhones. By October of that year, Apple had sold 13 million iPhones. Additionally, Google also formed strong partnerships with manufacturers to ensure a prominent position for their search engine. Furthermore, in 2006, the Google Toolbar became an essential feature of web browsers, solidifying Google’s status as the default search engine.
As part of a package with Shockwave (2006), Adobe installs it. In 2005, Google announced a partnership with NASA Ames Research Center to build up 1,000,000 square feet (93,000m2) of offices and work on research projects involving large-scale data management, nanotechnology, distributed computing, and the entrepreneurial space industry. Google also partnered with Sun Microsystems in October to mutually share and distribute technologies.
The company collaborated with AOL of Time Warner to improve their video search services. In 2006, Google joined forces with Fox Interactive Media of News Corp in a $900 million partnership to offer search and advertising on MySpace. Additionally, Google teamed up with GeoEye to launch a satellite that offers high-resolution imagery for Google Earth. This satellite has a resolution of 0.41 m in monochrome and 1.65 m in color. It was launched from Vandenberg Air Force Base on September 6, 2008.
Google and Lycos Europe joined forces on June 5, 2003, to offer content-targeted ads on Lycos Tripod. Lycos Tripod, which boasts around four million member pages, stands as the largest homepage building community in Europe. This partnership enables Google advertisers to reach these member pages while assisting Lycos Europe in generating revenue from its primary community product. The introduction of Google’s content-targeted advertising service will commence immediately in the UK and Germany, followed by France in July. Denmark, Italy, Netherlands, Spain, and Sweden will follow suit in August.
This collaboration will use Google’s content-targeted advertising to deliver appropriate text-based ads to Lycos Tripod’s member page users. Both partners place a high importance on the relevance of these ads. The personal webpages of Lycos Tripod members cover a variety of subjects that Google’s advertisers can benefit from, including arts, business, hobbies, travel, games, and more. These pages attract around 450 million to 500 million page views per month.
Google and Dell Inc. have teamed up to incorporate Google software on Dell PCs, a move that enhances Google’s competitive position against Microsoft Corp. With numerous Dell computers now featuring pre-installed Google software, this collaboration is expected to expand their reach and potentially increase Google’s earnings. The partnership was announced on Thursday, July 13, 2006. Additionally, as the owner of Writely, an online word processor, Google has joined the Open Document Alliance and will leverage this platform to promote the use of the Open Document Format (ODF).
The Open Document Alliance was founded on March 3, 2006 with the goal of promoting and advancing the adoption of Open Document Format (ODF). Originally consisting of over 35 members from different countries, its membership has now grown to include 240 members. This growth illustrates the growing momentum behind ODF and is reinforced by Microsoft’s recent announcement of their support for ODF. As part of this support, Microsoft intends to release multiple plug-in translators for Office applications. Moreover, ODF has been acknowledged as an international standard by ISO.
On August 28, 2006, Google and eBay declared a partnership to offer a click-to-call service using Google Talk and Skype. Google will handle all international advertisements for eBay, becoming its exclusive provider of text-based advertising outside the United States. Furthermore, eBay and Google intend to integrate and introduce “click-to-call” advertising that utilizes Skype and Google Talk on a global scale within their shopping and search platforms. Both companies are delighted to expand their longstanding relationship.
According to Meg Whitman, the President and CEO of eBay Inc., Google is planning to venture into new market opportunities such as click-to-call advertising that will be advantageous for both user communities. Eric Schmidt, the CEO of Google, regards this agreement as an indication of the high value they place on eBay as a partner. With their respective technologies, they will be able to link users to advertising that is relevant to eBay’s international properties. Additionally, through collaboration in promoting click-to-call feature via Google Talk and Skype, they aim to provide advertisers with another creative means to connect with customers.The announcement of a strategic alliance between Intuit Inc. and Google Inc. aims to assist numerous small businesses in online promotion through various Google services integrated into QuickBooks® 2007 products. This alliance brings together Intuit’s expertise in solving small business issues and Google’s web proficiency to help small businesses fulfill their main goal of attracting new customers.
Small businesses can now use QuickBooks to promote themselves online with the help of Google. QuickBooks 2007, which will be released in the upcoming fall, integrates with Google services such as Google Maps™, Google AdWords™, and Google Base™. Through these services, small businesses can list their businesses on Google Maps, manage advertising campaigns with Google AdWords, and post products for sale on Google using Google Base. This partnership between Google and Intuit combines their strengths to provide innovative online technologies that help small businesses succeed in a competitive business environment. Eric Schmidt, CEO of Google, said that by incorporating key Google services into the popular accounting software QuickBooks, they are making it easier for small businesses to access and utilize all available tools.
On October 24, 2007, The Nielsen Company and Google announced a strategic relationship. This partnership involves leveraging Nielsen’s expertise in television audience measurement to bring demographic data to the Google TV Ads advertising platform. By combining Nielsen’s demographic data with aggregated set-top box data, Google can provide advertisers and agencies with comprehensive information for creating more effective ads and maximizing their advertising return on investment.
This is the first time that advertisers and agencies will have access to such detailed measurement in one place and at a large scale. The existing Google AdWords report center provides this information. Eric Schmidt, CEO of Google, emphasized the importance of providing advertisers and agencies with data that will assist them in reaching their target demographic effectively. By collaborating with Nielsen, the industry leader, Google strengthens its measurement capabilities by incorporating a demographic layer to the existing set-top box data.
In December 2007, Google and TomTom formed an alliance to meet the growing demand for personalized content on GPS devices. With this partnership, customers of TomTom can now access Google Maps to find business addresses and directly transfer them to their GPS devices. This integration is particularly beneficial for TomTom customers, as the company does not regularly update its maps. By seamlessly integrating with Google, TomTom users can easily search for updated business information such as restaurants, accommodations, and historical sites. Giorgio Scherl, Product Manager at Google, expresses his excitement about collaborating with TomTom to offer this innovative service to their users.
We are constantly improving our maps to make them a comprehensive tool for finding local information and directions. The process is quite straightforward. TomTom users can perform a local search in Google Maps, click the “send to GPS” button, connect their GPS device, confirm the address using TomTom’s free software called HOME, and it will automatically download the address to the device. Moreover, users can save Google Maps as a “favorite” for future use on the device.
Google and the Cleveland Clinic Foundation (CC) have joined forces to offer online medical records services in the United States. CC plans to sign up its patients for Google’s secure exchange platform, which includes medical data such as prescriptions, conditions, and allergies. On April 21, 2008, Yodle Inc, a prominent company in local online advertising and lead generation, revealed a strategic partnership with Google to become an authorized reseller of Google’s AdWords[TM] advertising program.
In 2008, Salesforce.com and Google announced an expanded alliance called Force.com for Google App Engine. This collaboration enables developers to create cloud computing applications using developer tools and services provided by both companies. Salesforce.com CEO, Marc Benioff, emphasized the shared vision for cloud computing and an open environment between the two companies. He highlighted the advantages of combining Google’s easy-to-use and scalable cloud infrastructure with Salesforce.com to build powerful business applications. This partnership builds upon a previous agreement in April that integrated Salesforce’s customer relationship management software with Google Apps. In June, the collaboration was further enhanced with the introduction of the Force.com Toolkit for Google Data APIs, allowing developers to access data in Google Apps via the Force.com platform.
Sep, 2008 Google and GE have formed an alliance to upgrade the US electric grid. The aim of this alliance is to support the development of renewable energy and enable its efficient use. At Google’s Zeitgeist conference, the companies announced their collaboration in developing technology and policy initiatives to increase capacity and capabilities on the electricity grid. The ultimate goal of this partnership is to make renewable energy more accessible and efficient, with a particular focus on supporting plug-in hybrid vehicles.
The plan aims to tackle the issue of insufficient transmission capacity on the US electric grid, which hampers access to renewable power sources located in remote areas. This effort draws parallels with Google’s entry into the submarine cable market. Industry experts suggest that Google opted for building a trans-Pacific cable alongside other companies as telecoms industry couldn’t meet their desired capacity and pricing, prompting them to invest in their own infrastructure.
Google, the company leading the Renewable Energy Cheaper than Coal initiative, aims to profit from its investments in renewable energy technologies like geothermal and solar power start-ups. To accomplish this, Google acknowledges the necessity for electric grid suppliers to improve their infrastructure and facilitate the transmission of power from generation sources to high-demand areas. Moreover, Google and GE plan to utilize their software and hardware proficiency to enhance energy management and distribution systems.
Google and Click Forensics have announced their cooperation, despite their previous disagreements. Click Forensics has confirmed that Google will now accept the click-quality reports generated by the Click Forensics FACTr service. This new agreement will greatly streamline and automate the process of documenting click-fraud instances for advertisers who utilize the FACTr service. Click fraud occurs when someone deliberately clicks on an ad with malicious intent.
One way in which competition can manipulate the system is by clicking on a competitor’s pay-per-click ads to increase their ad expenditure. Similarly, publishers may click on pay-per-click ads on their own website to generate more commissions. Google has partnered with Continua, an international coalition led by Intel, to establish standards for e-health products and services in the personal health market. Earlier this year, Google announced its ambitious project called Google Health, aimed at developing personal health records.
During the initial trial with the Cleveland Clinic, Google PHR users were able to choose whether or not to share personal information with the clinic’s record system. They could also retrieve information from the clinic’s records and add it to their Google Health personal file. Dossia has also joined Continua, a group that seeks to promote the advancement and acceptance of personal health monitoring devices, PHRs, and related services. Together, they are focused on establishing standards in areas such as chronic disease management, independent aging, and support for overall health and wellness.
Google and CTT Corporation have partnered to offer an expanded range of educational services through the Google Business Education Center (GOOBEC). This includes expert assistance and tools for professionals in Latin America to deliver more efficient online advertising solutions to companies.
Starting March 2009, the region will have access to specialized know-how for Google marketing and advertising solutions through the GAP Test Preparation and Google AdWords™ Advanced courses. According to Hermann Gomez, President of CTT, online advertising has seen continuous growth in Latin America as companies strive to meet their clients’ online needs and stay competitive in the global market. GOOBEC offers advertising professionals the opportunity to enhance their skills and perform online advertising in simpler and more effective ways.
IBM, Google, and the Continua Health Alliance have jointly released software that allows personal medical devices to seamlessly transmit data into a patient’s Google Health Account or other personal health record (PHR). This advancement not only enhances the usefulness of PHRs for patients but also guarantees the accuracy and currency of their records.
Using IBM software, personal medical devices can be connected to Google Health and other health-record systems, enabling easier and real-time exchange of vital health information between patients and healthcare professionals. According to Sameer Samat, Director for Google Health, the partnership with IBM will simplify and automate access to device data for providers and users. IBM’s software allows device manufacturers and hospitals to easily upload recorded data into a PHR platform like Google Health.
Google and WPP are collaborating to fund research on the impact of online media on advertising. The unique aspect of the WPP-Google award program is that both companies are investing in research and development even during the recession, demonstrating their dedication to understanding how to measure ad research and revenues in today’s complex digital landscape. As part of the alliance, Yell will become a Google AdWords Authorised Reseller, enhancing its role as a top source of new business leads and sales inquiries for UK businesses. This partnership will enable Yell’s SME customers to access Google’s vast user base in the UK through a simplified delivery system developed by Yell for Google’s AdWords product.
Google Inc and Reliance Infrastructure Ltd have joined forces to provide online consumption tracking services. This partnership was established on July 29, 2009. Furthermore, Google has collaborated with Visible World to deliver personalized TV ads. This alliance with Visible World enhances Google’s capability to show online ads tailored to individual search preferences. Visible World is a cutting-edge TV ad platform and an innovative addressable TV ad technology company.
The collaboration between Google TV and Visible World enables advertisers to create personalized TV ads tailored to individual viewers, their location, and the content they are watching. This partnership showcases a notable progress in Google’s television business by utilizing Visible World’s automated platform. Moreover, advertisers who prioritize the measurability of digital advertising may find motivation in using Google for their TV campaigns. According to Mike Steib, director of Google TV Ads, this achievement marks a significant milestone for the industry as addressability brings impressive advantages for advertisers.
In an effort to attract entertainment businesses and gain more advertising dollars, Google has partnered with “SpotMixer” to provide small and medium-sized businesses the opportunity to win $25,000 worth of free national TV advertising. This promotion is part of the “TV for All” video contest on YouTube, launched in September 2009.
Over time, “Text ads,” which are now synonymous with the search advertising industry, have become less appealing as a means of promoting movies. However, Google is introducing a new search ad format to potentially tap into this large market. Google AdWords users now have the option to create in-stream video advertisements using One True Media’s SpotMixer’s do-it-yourself online video ad technology. This integration within AdWords’ In-Stream Video advertisers allows users to create videos that can be displayed on the Google Content Network or on YouTube.
Google Inc has formed a partnership with Energy Inc to offer households free energy management software, bypassing utilities’ smart meters and potentially increasing energy efficiency. This new alliance allows AdWords users to utilize SpotMixer’s do-it-yourself ad creation tool to create 15- or 30-second in-stream video ads. These videos can then be distributed on YouTube or Google’s Content Network as pre-, mid-, or post-roll ads.
Energy Inc and Google have joined forces to introduce the TED 5000 power-usage measuring device, which costs approximately $200. This collaboration enables users to utilize Google’s software in conjunction with the device, rather than depending solely on a smart meter. The primary objective of this partnership is to expand the consumer market. Despite the growing adoption of smart meters by utilities, they remain a minority among all electricity meters in the United States.
Google and Verizon Wireless have joined forces to establish a strategic alliance, leading to the imminent introduction of two new Android phones. In a conference call, Google’s CEO Eric Schmidt and Verizon Wireless’ CEO Lowell McAdam disclosed that these initial Android devices are set to be unveiled before the year concludes. Furthermore, they expressed their intentions to introduce an array of additional Android-based products in due course, encompassing feature phones, PDAs, netbooks, and other specialized devices.
Orange has formed a strategic alliance with Google, the European operator announced. This partnership will give subscribers one-click access to Google’s Mobile App from their homescreen. The Google Mobile App offers advanced search features and various related products and services. The rollout of Google services will happen gradually across Orange’s European footprint. Orange aims to provide a superior user experience by focusing on its Signature handsets in the UK and France. In these countries, Google search results will also incorporate relevant content from Orange’s portal. Additionally, Android-based handsets in the Signature line will offer specially designed services like the Orange Email Wizard. This service enables subscribers to set up and use their preferred mobile email services, including Google Mail, all in one centralized location.
On Wednesday, Google introduced a new music search feature that partnered with various music service sites, including Lala, Pandora, imeem, MySpace Music, and Rhapsody – a subscription service from Real Networks. This alliance aims to provide music fans with a simpler way to search, preview, and purchase songs online, thus broadening Google’s presence in the music industry. By teaming up with these sites, Google’s search engine now displays streaming songs on its search results pages.
All those who are partnered have licensing agreements with record labels allowing them to stream or sample millions of songs online. Google vice president of search, Marissa Mayer, expressed her excitement about introducing a new music search feature called “OneBox” during a demonstration on Wednesday.
