Question- 1
Google has a diverse portfolio, but what are its core brand values? Answer: Google’s core brand values include a good work environment.
Google, as a global corporate citizen, has consistently aimed to establish itself as an exemplary entity within the corporate realm, fostering a nurturing work environment. The company’s recruitment process focuses on attracting exceptional individuals and, correspondingly, has high expectations from its employees. Additionally, Google strives to cultivate an atmosphere that encourages personal development and growth, treating its workforce with fairness and respect while fostering open communication and idea-sharing. In summary, Google prioritizes the execution of ethical actions:
Google’s corporate culture promotes strong ethics and abides by a notable founding principle: “Don’t be Evil.” They prioritize honesty, integrity, and flawless business practices that are highly commendable. Their motto is to generate profits through impactful actions.
Providing premium online services:
Google provides tools to advertisers that assist in improving ad targeting and assessing marketing effectiveness. Google Analytics is a notable tool offered at no charge to Google advertisers. It enables advertisers to obtain valuable information about user behavior on their website, including how users discovered the site, which ads they engaged with, and the resulting traffic. Customized reports or dashboards within Google Analytics offer deeper insights for advertisers.
Technology and Innovation:
Google’s constant pursuit is using their technology and creativity to address significant issues and introduce innovative concepts, enabling them to craft the finest technology and products worldwide.
Marketing Asset Management:
Google supports a style of marketing that utilizes data to make real-time improvements in a web marketing program. This allows for constant monitoring and optimization of advertising resources and budget.
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Question-2
What’s next for Google? Is it doing the right thing by challenging Microsoft and Apple in cloud computing and smartphones, respectively? Ans: Google is constantly pushing the boundaries of innovation in science and technology, bringing forth new products and services that were once unthinkable. Google’s product development process begins in Google Labs, where new products are listed for testing. It then progresses to the beta stage, where invited users try out early prototypes. Once a product is fully tested and ready for release to the public, it enters the gold stage as a core Google product. Currently, Google’s upcoming projects include Google Voice and Google Glass. In my opinion, Google is successfully competing with Microsoft’s cloud computing concept and Apple’s smartphones.
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Comparing Google and Microsoft’s cloud computing offerings:
Cloud computing is the use of shared computing resources rather than local servers or personal devices to handle applications. Google has effectively employed this form of computing with two of their cloud-based applications, Going Google and Google Drive. These applications enable users to store and access data from any remote computer connected to the internet. Among smartphone users with the Android Operating System, Google Drive is especially favored.
Comparison between Google and Apple smartphones:
Google’s impact in the mobile industry is significant. In 2008, it introduced Android, a mobile operating system that directly competed with Apple’s iPhone. Although some individuals still favor Apple’s platform, it is worth noting that Android is both free and open source, and receives considerable financial backing. Conversely, the iPhone can only be acquired through specific distribution channels. In terms of available applications, Android offers a vast selection of free options whereas Apple lags behind. Furthermore, Google has positioned itself as a formidable rival to Apple’s smartphones.
