Mcdonald’s Expands Globally While Adjusting Its Local Recipe - Part 2

BA 654 Lesson #1, Assignment #2: Chapter 1 Case Study Review Case 1-1 on pages 35-38 of your text and address the following questions in a brief essay of 250-300 words: CASE 1-1: McDonald’s Expands Globally While Adjusting Its Local Recipe Today, McDonald’s golden arches are one of the most recognized symbols in the world, just behind the Olympic rings - Mcdonald’s Expands Globally While Adjusting Its Local Recipe introduction. While growth within the U. S. has slowed, the picture outside the U. S. has appeared brighter, until recently. However, globally, taste profiles and consumer desires are changing.

McDonald’s has responded to these changes by altering their basic products (when necessary) to fit the requirements of the local markets. While not always successful, it has proven to be a winning strategy. 1. Identify the key elements in McDonald’s global marketing strategy (GMS). In particular, how does McDonald’s approach the issue of standardization? 2. Do you think government officials in developing countries such as Russia, China, and India welcome McDonald’s? Do consumers in these countries welcome McDonald’s?

We will write a custom essay sample on
Mcdonald’s Expands Globally While Adjusting Its Local Recipe
or any similar topic specifically for you
Do Not Waste
Your Time
SEND

By clicking "SEND", you agree to our terms of service and privacy policy. We'll occasionally send you account related and promo emails.

More Essay Examples on Globalization Rubric

Why or why not? 3. At the end of 2003, McDonald’s announced it was selling the Donatos Pizza unit. Then, in 2006, the Chipotle chain was spun off. In light of these strategic actions, assess McDonald’s prospects for success beyond the burger-and-fries model. 4. Is it realistic to expect that McDonald’s – or any well-known company – can expand globally without occasionally making mistakes or generating controversy? Why do antiglobalization protesters around the world frequently target McDonald’s? ANSWERS: Q1.

Identify the key elements in McDonald’s global marketing strategy (GMS). In particular, how does McDonald’s approach the issue of standardization? ANS: Hamburgers, fries, and soda’s popularity is rising globally which supporting Levitt’s opinion of the global village. Also, the diners themselves offer the customers a chance to try for themselves a fast food legend. Though, students should point out that, in many areas, menu items are modified according to the preferences and tastes of individual countries.

McDonald’s offers an ideal example of “global localization. ” Q2. Do you think government officials in developing countries such as Russia, China, and India welcome McDonald’s? Do consumers in these countries welcome McDonald’s? Why or why not? ANS: Regardless of concerns by governments and people in some countries about “cultural values or traditions,” McDonald’s and other companies with famous brand names are usually acceptable. Such industries provide both much-needed jobs and employee training.

McDonald’s does a decent work of earning the support of local authorities and the local population by working with farming producers to develop local source sources for potatoes, meat and dairy products. Ultimately, thanks to changing lifestyles around the globe, more people are acceptance the whole idea of fast food. 3. At the end of 2003, McDonald’s announced it was selling the Donatos Pizza unit. Then, in 2006, the Chipotle chain was spun off. In light of these strategic actions, assess McDonald’s prospects for success beyond the burger-and-fries model.

ANS: McDonald’s paid a retro of time acquiring dealings they thought to be complimentary to their main burger-and-fries product. Though, throughout this growth, they made the mistake of “taking their eye off of the ball. ” This lets competitors to make inroads and caused in their core business failing. By restating themselves in their main business, they are regenerating themselves as innovators in the arcade. Success beyond their main model is surely possible; however, attention cannot be diverted from their main business model. Q4.

Is it realistic to expect that McDonald’s – or any well-known company – can expand globally without occasionally making mistakes or generating controversy? Why do antiglobalization protesters around the world frequently target McDonald’s? ANS: McDonald’s has a status for being sensitive to local issues and mindsets. According to the staff director for international human resources in Central Europe, “One of our guiding principles is that our restaurants should always be a reflection of the communities they serve. ” Errors such as the one in France signify exceptions that can serve as learning experiences.

Still, each new national has likely to present unique problems. In Israel, for example, McDonald’s must deal tactfully and correctly with dietary laws relating to kosher foods and operating restaurants on the Sabbath (Friday and Saturday). Another issue is to preserve the service attitude that was a keystone of McDonald’s U. S. status. A German student noted that in Germany, decent service is not associated with McDonald’s because counter help involves of immigrants who do not display the cheerful manner of their U. S. complements.

Haven’t Found A Paper?

Let us create the best one for you! What is your topic?

By clicking "SEND", you agree to our terms of service and privacy policy. We'll occasionally send you account related and promo emails.

Haven't found the Essay You Want?

Get your custom essay sample

For Only $13/page

Eric from Graduateway Hi there, would you like to get an essay? What is your topic? Let me help you

logo