Arts Exposed which was held on October 4th and 5th at Sense College, Markham Campus was targeted towards arts and cult rue stakeholders to discuss topics such as market trends and innovative ways to reach customers. Sponsorship Toronto took place on November 5th and 6th at the Grand Hotel & Suites in Toronto, trying to get industry leaders under one roof to also discuss m racket trends and new ways to reach out to customers in a Sponsorship context. Below is our collaborative report according to both Conferences.
Comparison of Stakeholders Volunteers : Both events used Seneca students to help out, although we were more seasoned for the Sponsorship Conference. Sponsors you will see examples of this in the Marketing Mix under Partnerships, but gene rally speaking, the Sponsors were definitely activated in the AY in the experiential I sense with the conference (i. E. Hotel, wine, York Region, Seneca College). This an annual event is sponsored by the York Region Partners in Tourism, The Regional M municipality of York, Central Counties Tourism as well as the Ontario Trillium Found addition, Seneca College and York University Faculty of Fine Arts.
The sponsors at SST are all over the map, from travel to sport s to Jody herself and Mark’s magazine. In this case, both organizers have their own media (Yorkshire ND Mark’s magazine) to exploit the conference. Organizers Mark Saboteur said he’s been running this for about 1015 years, so he has a bit more experience over Nancy Arts Exposed (since 1997). Speakers: both conferences utilized people in their if led, although AY used more celebrities to attract the guests.
Paid staff For unpaid staff, Registration and room monitoring was the same in both (we Seneca students) The differences were, SST had built staff to cater food, built VA in-house equipment and prerequisite entrance staff to well mom guests and give info for parking. Seneca relied more on we SST .NET to help out with info, as well as hiring 3rd party caterers and VA equipment staff. Attendees AY had more Arts and Culture stakeholders, as well as political and community leaders. Others were just attending for the personal enjoyment t and entertainment of some of the guest speakers.
SST cater d mostly to Sports and Business Marketers and Salespeople. SST was much more utilitarian, since it dealt with specific strategies in Sports Marketing and Promotions. The attendees were more there for work purposes, than avocation purposes. Goals and Objectives The AY goal is much like many conferences in this genre: to sustain and grow an annual meeting of arts and culture so that people can connect and learn from each other. Ideally, this Event should be a growing Event. Their objective this y ear was to attain 250 guests, but they fell short of that.
Financially, the goal is a Sways to have a break even bottom line, since it’s a nonprofit venture. Ironical y, Sea’s objectives have somewhat been met, but at the cost of downsizing the scope of the conference and therefore its goals. With SST, Mark has stated that his primary goal financially is to make a profit, since he is in the business for that. His attendance grew from last year (87 this year, although to all showed up) He anticipated losing some of the numbers during the main c inference to the workshops surrounding the 2 day sessions, but instead it actually increased it.
He stated that t companies are downsizing less and have more expendable cash due to the improvement in the economy of late. Because of that, more attendees had little hesitation to come for the 34 full days, a stark contrast to what might have occurred had he introduced the workshops 56 years ago. Another reason was having the length expanded to 34 days made it more attractive to outfitters, who could justify a long travel time with a longer conference. Comparison of Value proposition for attendees of both conferences A value proposition is defined in this case as the benefits that a Conference e would have delivered to attendees’ needs.
In Arts Exposed, the focus is on educating attendees on cultural tourism, leveraging the power of the arts, product development as well as industry consultations for artists. In other words, the benefits were their themes: creating and market inning the experience of Arts and Culture, and how to succeed as an Artist. The value that SST presented towards its attendees is the knowledge and s hared experience that the guest speakers were able to talk about. Wit so many guest speakers coming from different industries, it allow deed the audience to see their market from a different point of view.
Marketing Mix Strategies Product : “Arts Exposed is a dynamic two day conference that offers an unpopular led learning and networking experience for arts and culture stakes elders. Building on the SUccess of the past two years, the 3rd annual A arts Exposed conference will be the capstone cultural event of 2013! ” (from AY website) SC is a 2 day event of lectures and sessions, with a new addition : 2 days of Hansson applied workshops for newcomers into the business who may not be as familiar in the Sponsorship oral. They will be held the day before and the day after the conference.
Promotion: AY is presented by cultural planners from municipalities a cross York Region as well as a group of arts councils: the You ark Region Arts Council, Markham Arts Council, Arts Society King, Georgian Arts Centre and Gallery and Arts Richmond Hill. Blasts are sent t o attendees and potential speakers, especially during g Calls for Proposals, and the Yorkshire website and Backbone page promotes the Event. According to their website, SST exists solely to meet the profess signal development needs of all members of the Canadian SP incisors community: sponsors, properties and agencies.
Mark’s publication partner, “Sponsorship Report” magazine start in the spring a ND continues up to the start of the conference. There are Blasts throughout t he year, but they do slow down during the summer, due to lack of interest. In t he fall, they blast every week and have a list of 4,000 email addresses. They trim deed telemarketing this year for the first time, and it has turned out to be very such useful. To save on labor, they used a Philippines company. Printing brochures a ND direct marketing has not been costiveness as it used to be and is in decline,.
Pricing: Prices varied at AY depending on attendees and railbird specials, but on average, guests paid about $ 50/person/ day. At SST, it was much more expensive, and depending on membership and signing time, ranged roughly between $ 8001200 for the 2 day session, with workshops at $500/ day. Immediate implications are for attendees to write off this large expense to the company, which could easily absorb such a cost as a valuable invest tent of educating their sales force staff.
In Mark’s opinion, he feels S C is the best value for the price in comparison to his competitors, such s Partnership Group in Calgary and Trojan One in Toronto, and for what he offers, the cost is negligible. Place: The AY is held at Seneca College Markham Campus, which is more convenient for parking, but less centralized for eaten des and their accommodations. The Plenary room is the cafeteria in the basement, with breakout sessions held on upper floors on Day 2. The SST is held at the Grand Hotel and Suites in the Heart of Do wanton Toronto.
The meeting are held in three different rooms: one larger and two smaller ones. All of them are close to each other, so it’s a very cozy atmosphere, with food provided in the centre of it all. Partnerships: AY partners with Ontario Trillium Foundation, Seneca College, York Region (where Nancy works), York University Fine Arts, Hilton Hotel (no doubt coma mandating outfitter attendees), Willow Springs Winery (supplying the w nine), Notation’s Central Counties, Motherland Media, and Speaker’s Spotlight.
Sty’s main partners are Jody Largos (key speaker and partner), S pensioners Report magazine, Seneca College, Willow publish inning, Hillsboro News, Expanding, Sports Networked, and West. People: At AY: “artists of all disciplines, municipal leaders and planners, and those a affiliated with cultural firms and nonprofits, festivals, museums, galleries, proof seasonal theatre, film, major attractions, tourism providers, arts education an d more. ” (from Website).
In everyday terms, we must include the attendees, sponsors, volunteers, hired staff, York Region management, invited guests an d keynote speakers, and Seneca staff. Projected attendance was about 165. At SST, Mark Saboteur stated, when he spoke to us at Seneca, mostly Corp. rate Sponsorship reps will be attending as guests from 3 different groups Sponsors themselves such as Labiates, CIVIC, Canadian Tire, also teams been sponsored such as Toronto Maple Leafs, and finally Agencies such as Ad gag incises, specializing in corporate sponsorships.
Attendance was about 100. Positioning: AY “This conference provides a dynamic opportunity for those engaged in the a arts culture and tourism sectors to network and learn new ways to develop and grow their business, organization or events,” said Nancy Body, Executive Director of the York Region Arts Council. “AY is a dynamic two day conference that offers an unparalleled learning and networking experience for arts and culture stake Eiders… Allowing attendees to gather information from industry leaders by share ex eeriness and knowledge to help grow their businesses and gain consumer away renews by discussing market trends, new innovative and creative ways to attract attention to your business. ” (from AY website) SST according to their website, “one of the conference’s great strengths the count rye’s premier professional development conference for sponsorship marketers an chorded in the heart of Canada’s business capital. They go on to describe how they stand alone in providing under one roof: a variety of industry leaders and innovators, new insight into the Canadian sponsorship marketplace, topics on new ND emerging markets, discuss strategies relevant to today’s market, and focusing on sales activation, media and public relations. Onsite logistics Samaritan Roding told us that the setup was fairly straightforward, all done over a 12 hours period the day before.
Loading and Layout was less hassle since it had a full day to prepare, and since there was already the cafeteria tables and c hairs in the room. Inadequacies in this report touch on some of the speaking g schedule logistics that fell short of expectations, but our recommendations will remedy this. SC is a simple event rather than a spectacle. Mark’s focus is on the programming g of the speakers, as well as the professional education that he can provide h is attendees.
He doesn’t spend a lot of money on the aesthetics of the conference CE because it is not necessary. Logistics is fairly straightforward: after Monday t hey changed the scenes on the signage and tested the VA for an hour the night b fore (projectors and sound were provided by the venue, extra microphones and laptops were the only supplementary equipotent needed ). The set up and CLC an up is simple, basic and identified. Having said that, SC did have VA equip meet difficulties.
One of the older projectors being used in the presentation hut off due to overheating. This took a couple of minutes out of the present action to cool down and start back up again. This standby period caused a loss of time and set the conference agenda back. Running order/format Both had singular and multifaceted formats, although SST did not rely on any beer stout, roundtable sessions, and stayed strictly with plenary and concurrent elect rest. There were Q & A periods from attendees in the Plenary Sessions.
Actually, D ay 1 of Arts Exposed was all Plenary, and Day 2 had the Breakout Sessions and the e optional trip to the Markham Museum off campus. SST had Concurrent Sessions and also including participation from attendees in Q & A Sponsorship Toronto was less complicated than Arts Exposed in terms of running order. There were no breakout sessions, although there were s mom concurrent lectures. Less volunteers were needed for it, and we were e more experienced by then, so were more prepared to handle things at Sponsorship.
Attendance was moderate at both, not overly crowded. Experience for attendees and volunteers From Coot’s Powering presentation: to meet and speak with eke yeomen speakers, to network, to engage in roundtable discussions , to have some meals and drinks, to engage in some hot topics, o be informed and entertained. Arts Exposed provided an opportunity for it’s attendees, who is concerned in the Couture of arts and tourism sectors, to find their ways to cooperate and learn about possible WA YES to develop and grow their business, organization or events.
In terms of personal experience FRR mom the side of volunteers, the first day of registration at AY was very chaotic, a s volunteers experienced a steep learning CUrve and attendees and keynote SP Akers arrived en masses early in the morning. This wave of disruption soon us besides by midday. On the second day, things were running much more smooth lay, with lots of attendees already registered and we volunteers more seasoned. Sponsorship Conference included organizations and people who were interested in sponsorships, among with s ales people, who wanted to increase their skills and make good connections.
Indeed, the participants had a great chance to enrich their knowledge by Ii setting and putting their questions to the keynote speakers and to make good connections in this network. During breaks meals and drinks were p revived and as a part of entertainment a raffle game with Saga’s boots was brought in. Seneca students were the only volunteers n this event, however it didn’t require that many of us, thus we were splinted into 4 groups in order to evaluate this event from insight and have a chance to enjoy so me of the lectures and be informed as well.
In comparison with Arts Exposed the things were running smoothies for us and we had a better under restating of our duties, as far as we were more experienced by then. Moreover, such events provide us not only with the job we did and c an add to our resume, but with an actual opportunity to network ourselves with possible future career contact people in the field of interest. Who is concerned in the culture of arts ND tourism sectors, to find their ways to cooperate and learn about possible ways to develop and grow their business, organization or events.
In terms of pee arsenal experience from the side of volunteers, the first day of registration at AY was very chaotic, as volunteers experienced a steep learning curve and attendee s and keynote speakers arrived en masses early in the morning. This wave of disc option soon subsided by midday. On the second day, things were running much more smoothly, with lots of attendees already registered and we volunteers more seasoned. That many of us, thus we were splinted into 4 groups in order to evaluate this eve t from insight and have a chance to enjoy some of the lectures and be informed as well.
In comparison with Arts Exposed the things were running smoothies for us and we had a better understanding of our duties, as far as we were more experienced by then. Moreover, s such events provide us not only with the job we did and can ad d to our resume, but with an actual opportunity to network Breakthroughs Samaritan Roding, who was involved with Arts Exposed, felt this year they h ad great speakers, such as Terry Reilly, more than anything else. She felt attendees had heard new projects, new opportunities for the community, and ere able to create and network new connections with other attendees.
F room a volunteer perspective, food was well catered at both, although some thought the food was better at Mark at SST was satisfied with his event, however he stated that his attendees’ opinions are much more important. He sends out surveys with multiple choc ice, short answer and spaces for comments immediately after the Event each y ear, to obtain feedback, and often finds opinions and perspectives replied very different from his. But what standards does he use to evaluate his event? Cone Renee must start on time; VA working; all speakers to show up and if all this append he is insight.
Inadequacies Samaritan Roding felt the timing was off at AY, with too much scheduled on Day 1 that caused inevitable delays in the running time, and the speakers not as succinct CT in capping presentations as they could have been. They had to cut one of the speakers because of lack of t mime. On Day 1, coffee and water for guests ran out for over an hour after many complaints, as the kitchen staff clamored for compensation to refill supplies. S security was an issue, when one anonymous student, dressed in full color root suit, ran amok throughout the crowd during one of the keynote speaker lecturer s.
People didn’t often stay for both days of AY, maybe because they were more local and the SST attendees were more from outflow. Because of that, they wool d be more inclined to fly in for both days. Also, some eaten des didn’t pay when they came in, knowing they should. SST had a couple of rough spots. There were some VA glitches on Wednesday at SST, when one of the Powering presentations crashed for about 15 minutes. Mark felt that it was more challenging to work with Seneca students this year. B cause of our exceeded numbers, which meant that they had to rotate 10 people hiring twice a day to give everyone a chance to experience.
There were omen TTS during the changing of the guard or at the beginning of the day when everyone e was confused as to their tasks. Day 1 was more difficult with this, but problems were soon remedied with Coot’s help and he will learn for the next year. Conference planning best practices and key success factors The session, good speakers and appropriate promotion are the key such sees factors for the Sponsorship Conference. One more factor that ma De it wildly SUccessfUl was that they really kept there costs down by I minting their staff to one person.
Mark plans his event in accordance with his experience and intuition, starting 910 months prior the event. Arts Exposed success factors came through with a variety of sponsorships that t helped them finance the event and highly experienced keynote speakers that t engaged the audience with stories and ideas. Keeping the conferences on trap KC and roughly on schedule was also another reason why they were both such useful. However, the major reason that allowed these conferences to thrive we re the speakers that were able to capture the audiences attention with their vast knowledge and insight.
