Personal Marketing Plan: SWOT Analysis

Table of Content

Executive Summary: Dina is a pharmacist, with experience of 14 years in pharmaceutical field, last four years in training department. now she wants to be a free lancer trainer provide her services in conducting core skills ( personal selling ,communication ,presentation ,time management ) and design training courses if needed . her job research will be concerned with training centers as they have the largest contribution as soft skills providers then to corporate organizations with time line training programs.

Vision: Career shift to free lancer trainer, participate in the urgency of learning and development. Adding value to individuals who are seeking for better ways of doing their jobs and improve their career path.

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Mission: Dina is an independent person who seeks for sense of accomplishment, and to be an adding value to others by being a free lancer trainer. She is planning to widen her market research includes training centers, time limited training programs, corporate organizations, and finally pharmaceutical companies.

She offers a service of conducting training material in case of on-shelf programs and design & conduct training materials in case of newly program. Based on her experience within the pharmaceutical field and 8 years experience in corporate culture she has a sense of quality, customer focus and result oriented person? That is quiet match with her personality as independent, analytical, practical person Guarantee a quality package of valuable material. Practical practice wrapped with sincere, objective presenter. This is not a month or a year mission; it is an on going plan.

But full dedication of job search for six months. In one short way Find a job as a free lancer trainer for core skills, in training center based on my experience as field trainer in corporate pharmaceutical company within 6 month Dina’s package is a mix of quality and customer focus ?

SWOT Analysis

Strength: Has a success record over 14 years of work experience in pharmaceutical field ended with being a senior field trainer in Sandoz- Novartis ( pharmaceutical company ) for 2 years full of sales experience ,launching pharmaceutical products ,training new medical representatives ,handling customer objections. And end in September 2010 due to company downsizing. Result oriented person showed in her sales achievement record during her work in sales department and continue with her fully met performance in training department as recorded in three successive performance appraisal.

Customer focus Dina designed a coaching report for medical representatives, evaluation sheet for audiovisual activities and survey for new candid. Adding new topics to training curriculum involves day to day business as Feedback, tips on time management, shine on stage, active listening. Her experience is backed with training courses and certificates Train the trainer diploma ( Regional institution for IT- RITI) Certificate of sales ( American University in Cairo) Workshops ( presentation , communication ,managing training functionTrain the trainer ) Finish the whole training program of Novartis Training Center Now she is half way in MBA- at Arab Academy.

Weakness ? She is out of job now gives a negative impact in interviews and job application regardless of the reason, give unbalance position in case of offer discussion. Career shift is consider as a risk for the employer as her past experience is in corporate culture with well organized system of responsibility and appraisal not in public society with different experience ,culture ,hierarchy.

Dina was specialized in one to one coaching and conducting Novartis training curriculum with no experience of supportive functions which of high importance in case of free lancer trainer E. g. : logistics, audiovisual skills, assessment, sometimes budget forecast. Dina needs to work on her flexibility as she knows quiet well it is a drawback in her personality.

Flexibility is needed in open market with clients of different culture, needs, and expectations.  Bench mark of the market requirement is getting higher every now and then. First, the basic requirement was a university degree, then it turns to be fluent in English and computer skills . now it is a well trained person with an experience in the required job.  Number of training centers is getting higher and higher with time.  Awareness of people especially fresh graduate students and ambitious employees of the importance of training is high.

Opportunity:  Threat Recession was the signal of market from September 2010 until January 2011. as usual trend of market is restructure and annual performance review ,planning for the coming year then get into hiring in the beginning of the year , 25 January revolution adds more recession to the economic aspect ? Training centers in most cases rely on well known trainers or shareholders of their center rather than hiring new one. For the sake of getting the high share of the profit and maintain partnership.

Competition: Transfer of culture of the job from a closed pharmaceutical company with a hierarchy to public job with no rules. A lot of free lancer trainers from different aspects, with years of experience and circle of communication and influence. So the competition is high and aggressive as a beginner in the job. Limited number of pharmaceutical companies which has training department . make this option is last resort for Dina to knock at, although her whole experience in that field. Evaluation of Dina’s performance if she succeeds in having a job will be based most probably on general acceptance, good presence, fit with the culture . ather than measurable parameters to improve or discuss.

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Personal Marketing Plan: SWOT Analysis. (2016, Sep 27). Retrieved from

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