A financially crippled elephantine 6 year ago. associated with inexpensive me to tv’s and microwaves. From 1997 debt has shrink from $ 10. 8bn to $ 1. 4bn ( beginning Tech Biz research ) . Overall cut 24000 employees and sold $ 2bn non nucleus game.
Thrives in low border consumer electronics
Favors hardware over package
Brands everything itself
High definition phones
Feature jammed appliances
Global Market Share ( Data – Gartner June 03 ) – Cell phones
Nokia 36 %
Motorola 15 %
Samsung 10 %
Mhos 8 %
Global gross revenues 10. 4bn operating net income 2. 5bn.
First one-fourth 2003 announced biggest market portion addition of any company in French telephone gross revenues ( 9. 3-10. 5 ) . nevertheless at lower prices- autumn in 1st Qtr net incomes of 41 % to $ 942million on gross revenues of $ 8bn. Investors globally set to free if net incomes soften as with $ 41bn ( foreign investors hold more than half ) in market Cap Samsung is the most widely held emerging stock in the universe. Shares have risen tenfold over 5 years to $ 273.
CNN. USA Today- Samsungs ads foremost to start up
Matrix Tie in’s
Strengths
I ask for a study on what Samsung is making every hebdomad ( Sony Pres ) Kunitake Ando. Sony noted Samsungs aggressive restructuring and said Sony must follow.
2nd biggest shaper of CDMA ( code division muliple entree ) ( Motorola # 1 )
It is used to immense swings. Cells kept avg monetary value at $ 191 versus $ 154 Nokia $ 147 Motorola.
Cash rich ( With about 7bn in hard currency Samsung has plentifulness to pass on R & A ; D. )
Vertical integrating at work ( semiconducting materials. tellecom. digital contraptions and digital media- all fit into the latest cell phone )
Driving success is CEO Yun Jong Yong ( since 1997 ) . ( fierce thrust ) .
Less bureaucratism in merchandise blessing. marketing- gives them flexibleness to sieze chances.
Speed- Average of 5 months concept to rollout of new merchandise. Compared to 14 months 6 old ages ago. After Samsung persuaded T-Mobile ( US-German ) to market new camera phone last April. in 4 months they had a paradigm for the V205. flew 30 applied scientists to Seatle to field trial on T-Mobile waiters and by Novemeber the phones were turn overing out. since so sold 300. 000 a month at $ 350 each. ( This is estimated as half what the Nipponese wou3d take.
Innovation- Plans to present 20 new phones compared to 12 from Motorola. Similarly Nokia another ace at snarling out new theoretical accounts are based on 2-3 platforms of basic design. Samsung will present 130 theoretical accounts on 78 platforms.
Motorola alterations merchandise line every 12-18 mths. Samsung does it every nine months.
Uses Korea as a trial market ( 70 % places have broadband ) 20 % of population buys a new cell phone every 7 months. In Korea already selling video-on demand phines at $ 538. planed by Verizon to present to the US by this autumn.
In 2002 won 5 design excellence awards for its digital appliances- sum matched merely by Apple computing machine. Chief of User research is An Yong II 34 old ages old!
Customized memory french friess ( 60 % of its french friess are custom-made ) . Samsungs gets 17 % higher than industry avg monetary values for merchandises like Dell waiters. MS Xbox and Nokia cell phones!
Hring the right people in the right market AT & A ; T and Viewsonic cats. tie ups T-Mobile. media Matrix. Sprint PCS started selling Samsung in 1997. Dash was CDMA.
Pulled off merchandises from Wal-Mart and mark and set them in Best Buy and circuit metropolis. ( Image re- . technology )
Failings
Lack of package content?
Garbages to come in the package concern. Challenging the premise that proprietary package and content gives you higher borders and a longer lead clip over challengers.
ontinues to drop 1000000s in edifice large mills. non outsourcing fabrication. ( Apple Motorola. Ericsson have learnt the hazards of the hardware manner )
Over the long tally this theoretical account does non work. must maintain puting to a great extent in R & A ; D to maintain the upward tendency. $ 19billion over last 5 yrs into new bit installations. Rivals buy from little companies instead than binding up capital.
Opportunities
To unseat Sony as the most valuable electronics trade name and most of import maker of tendencies. To rule the digital place competeing with Sony and Philips.
Capitalize on repute. image
Menaces
Cheaper production of challengers
Ability of others to mime and copy design ( LG )
Trades at a price reduction to its planetary challengers due to Koreas history of Corporate dirts ( Even though its considered one of the most crystalline emerging companies ) – aliens will ever surmise Numberss.
SWOT Table
Strengths·Cash rich·Vertical integrating ( industry everything ego ) ·Low bureaucracy·Speed of delivery·Tapping into youth·Feature jammed gadgets·Design of products·Constant R & A ; D·Leadership vision·Image reingeneering ( me-too 2 high terminal ) ·Marketing ( start up ads ) ·Key tie coactions ( T-Mobile. Jewewelry and matrix ) ·Chip customistaion·ConsistencyWeaknesses·Low package back up ·Heavy capital investing in difficult assets·Image ( me-too ) ·Low quality reputation·Not know as a entire solution supplier Life manner ( Nokia or Sony ) ·To internal in their construction no outsourcing! household
Opportunities·To unseat Sony as a digital place solution provider·Growth markets CDMA China India·Building smart marketing·Image uplift Europe and Latin America·PEST changes·Packaging·Target age for merchandises ( teens ) Threats·Corporate governance- Korean corporate dirt reputation·Japanese quality reputation·Software alterations. tendencies and user friendliness·Cheaper production by rivals·Mimicing stratergy Lg and others·Asian Economic downturn·Potential of being bought out. ·Impact of SARS and its resurgence
