An Assignment on Reason for Google as Preferred Employer

Table of Content

Together they own about 1 6 percent of its stake. They incorporated Google as a privately held company on September 4, 1998. An initial public offering followed on August 19, 2004. Its mission statement from the outset was ‘to organize the world’s information and make it universally accessible and useful”, and its unofficial slogan was “Don’t be evil”. In 2006 Google moved to headquarters in Mountain View, California. Rapid growth since incorporation has triggered a chain of products, acquisitions, and partnerships beyond Google’s core search engine.

It offers online productivity software including email, an office suite, and social networking. Desktop products include applications for web browsing, organizing and editing photos, and instant messaging. The company leads the development of the Android mobile operating system and the browser-only Google Chrome SO. For a specialized yep of notebook known as a Chromosome. Google has moved increasingly into communications hardware: it partners with major electronics manufacturers in production of its high-end NeXUS devices and acquired Motorola Mobility in May 2012.

This essay could be plagiarized. Get your custom essay
“Dirty Pretty Things” Acts of Desperation: The State of Being Desperate
128 writers

ready to help you now

Get original paper

Without paying upfront

In 201 2, a fiber-optic infrastructure was installed in Kansas City to facilitate a Google Fiber broadband service. The corporation has been estimated to run more than one million servers in data centers around the world and to process over one billion search requests and about twenty-four potables of user-generated data each day. In December 2012 Alex listed Google. Mom as the most visited website in the world. Numerous Google sites in other languages figure in the top one hundred, as do several other Google-owned sites such as Youth and Flogger.

Google ranks second in the Brands brand equity database. Its market dominance has led to criticism over issues including copyright, censorship, and privacy. Google is also the world’s most popular employer. Throughout the world, people seek to enter into Google. That’s why they receive 1300 rest mess per day. Google as the employer of choice Google has been named as the company UK adults most want to work for?with vial Apple coming a close second.

In a survey carried out of more than 2,133 UK adults by research and consulting organization Yogurt for Crooner, Google was named 81 times and Apple 80 times as the most desirable companies to work for. Page 2 High-profile UK companies also featuring in participants’ responses included John Lewis (72 mentions), Virgin (62 mentions) and the BBC (55 mentions). The NASH also featured high on the list. Asked what makes a good employer, survey participants cited a good working environment, which topped the list at 82 per cent, closely followed by good pay and benefits (81 per cent).

Career development (65 per cent) and training and development opportunities (69 per cent) also featured high on the wish-list. Seventy-six per cent of the surrey’s participants said it is important that an employer should offer a good work-life balance. Good culture and strong company values (41 per cent), good leadership (47 per cent) and a culture of innovation (27 per cent) all featured in the list as well. In another survey Google is still the most popular employer in the world among business students, according to Universe’s latest global ranking.

Drawn o the company’s culture of innovation, laid-back vibe, smart employees, and out- of-the-ordinary perks, undergraduates have seen Google as the world’s most attractive employer since 2009. Google also ranked first in the Top 50 Best Places to Work in Australia 2011 survey conducted by BREW Magazine and the Great Places to Work Institute Australia. This survey asked 207 companies and 55,400 of their employees how much they trusted management, what level of pride they have in what they do, and if they enjoy working with their colleagues. Reasons behind success of Google as “Employer of Choice” 1 .

Google thinks of employees’ ideas as very important Google thinks of employees’ ideas as very important. No wonder, there are many internal email lists dedicated to the discussion of particular ideas, issues and complaints. For instance, on the “Google Ideas” Web site, Google’s regularly submit their thoughts on product improvements or provide suggestions about how to make things better around Google. These ideas are rated on a scale of 0 to 5 (Dangerous or harmful if implemented) to 5 (Great idea! Make it so) and the management pays close attention to them.

Employee’s suggestions and opinions are equally important to Google and they are a key-driver in the company’s product development process. Generally, before a product is released in the market, the employees get to play around with it and provide feedback and suggestions to the product engineers and managers. Examples of products that have gone through this process include Google News, Gamma, Foregoer, Google Local, Google Toolbar and Google+. 2. Google offers a unique program called “The 20% project” Google offers a unique program called “The 20% project”. This program for

Google engineers encourages them to dedicate 20% of their time on a project outside their typical work responsibilities that would potentially benefit the company. The project encourages Page 3 innovation by allowing the engineers to spend time on Google-related projects that they wish to pursue in the future. By enabling employees to recharge their creative energies, Google provides a unique opportunity for employees to move into new areas of work while also broadening their knowledge base. Some major Google’s services, such as Gamma, Google News, and Disease, originated from these independent endeavors. Google understands the stress faced by new parents Google understands the stress of new parents. Hence, it offers an up to $500 take-out benefit to new parents within the first 4 weeks that they are home with the baby. It is a highly used benefit as 90% of new Google parents take advantage of this perk. And that’s not all. Google’s new maternity leave policy gives new mothers, who have been Google employees for at least 1 year, 6 additional weeks of paid leave (it means a total of 18 weeks! ) to bond with their baby.

New fathers get less paid leave but as they can take up to 7 weeks of paid mime off during the baby’s first year, everybody’s smiling. 4. Google’s gourmet restaurants are incomparable Google’s gourmet restaurants are incomparable. Not only one will come across numerous gourmet restaurants in Google’s Mountain View campus, which offer free gourmet (and often organic) meals, breakfast, lunch and dinner, every day, but also these restaurants encourage the consumption of organic, healthy food and serve only line-caught fish (rather than appraised or wild net-caught).

And yes, they also support the local fishermen and farmers’ community by buying supplies from them. 5. Google encourages its employees to ask their leaders, even Google founders, questions, and no matter how outrageous Google encourages its employees to speak out their mind and ask their leaders, even Google founders, questions through the TGIF get-together. TGIF is a weekly, company-wide cottage 4 together started by Google co-founders, Larry Page and Sergey Bring.

Its main purpose is to break the ice between new employees and also is a platform for senior leaders to update others about Google and Google-related events that have transpired over the previous week. However, the most interesting part of TGIF is the Q&A session. In this session, any employee can ask any question to even the most senior members of the management team. No question is off- limits, no matter how outrageous they are. Questions from past sessions include, “What are Google’s growth rate projections? ” and “When is Google relocating to Mars? The TGIF is webmaster to Google offices around the globe and archived for those who cannot make it to the meeting. 6. Beautiful Workplace The four core buildings, totaling 47,038 square meters (506,310 sq. Ft. ), were built for and originally occupied by Silicon Graphics (SSI). The office space ND corporate campus is located within a larger 26-acre (110,000 mm) site that contains Charleston Park, a 5-acre (20,000 ran) public park; improved access to Permanent Creek; and public roads that connect the corporate site to Shoreline Park and the Bay Trail.

The project, launched in 1994 to reclaim a former industrial Brownfield site, was a creative collaboration between SSI, SAW Group of San Francisco, Causality, and the Planning and Community Development Agency of the City of Mountain View. The objective was to develop in complementary fashion the privately owned corporate headquarters and adjoining public green space. Key design decisions placed parking for nearly 2000 cars underground, enabling SAW to integrate the two open spaces with water features, shallow pools, fountains, pathways, plazas, and a gigantic statue of a dinosaur.

The project was completed in 1997. The SALSA noted in 1999 that the SSI project was a significant departure from typical corporate campuses, challenging conventional thinking about private and public space. Taking a holistic approach Despite the fact that Google rolled out a global 10% pay rise in 2010 to all employees, Google Head of People Operations, Joe Grayer, says the key to the company’s success is a holistic attitude. All compensation programs are closely tied to performance and designed to reward employees for building innovative solutions for users and business partners.

Google have in place robust reward and recognition programs, where they reward employees via excellent benefits and unique perks, such as massages, sleep pods and fun off-site events. Google’s often tell that their biggest reward is the unique culture and the ability to work with amazing co-workers on products with a global impact. . Appealing Culture Google’s appeal lies in its culture-one of innovation and opportunity, which has grown since it has begun producing more products in the past couple of years.

Google provides an workplace culture that helps employees work at ease. The offices also contain various entertainment programs to reduce work stress on employees. Conclusion Google’s corporate philosophy embodies such casual principles as you can make money without doing evil’; you can be serious without a suit’; and ‘work should be challenging and the challenge should be fun. ‘ For example, the company has special title for new hires: Engorges. Google does its best to ensure that every Engorge feels special from the moment they join.

On their first day, Engorges get a tour of the office and attend an orientation for new employees. The agenda includes a detailed overview on the company’s culture, history, and benefits. Page 6 Engorges then enjoy lunch at one of the onsite cafes and receive their Engorge cap. At the end of the orientation, Engorges are collected by their Google buddies and escorted to their new desk, where they are greeted with welcome balloons ND a bag of leslies.

Cite this page

An Assignment on Reason for Google as Preferred Employer. (2018, May 12). Retrieved from

Remember! This essay was written by a student

You can get a custom paper by one of our expert writers

Order custom paper Without paying upfront