Analysis of Mcdonald’s Service Marketing Strategy

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This assignment discusses McDonald’s, the largest fast food chain in the world, in terms of its product strategy, franchise strategy, and promotion strategy. McDonald’s places customer satisfaction at the center of its business activities and tailors its menus and restaurants to suit the social standards of each country it operates in. The assignment explores the definition of culture and how McDonald’s culture is characterized by shared attitudes, values, and goals. McDonald’s success both in America and abroad is seen as reflecting American culture. The assignment is based on marketing service theory and mentions societal trends and industry analysis.

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Introduction As McDonald’s is the biggest fast food chain in the world, it can enlighten us in the fields of product strategy, franchise strategy, and promotion strategy and so on. McDonalds state that the customers are core of the business activities, and their satisfaction is fundamental for the growth of the company and they are moreover the reason for their existence, due to this they place their experience and satisfaction at the central part of the organization, by provision of high quality service.

This assignment topic is about McDonald’s which is one of the biggest fast food restaurants. There is 40 million customers visiting it per day and it has over 30,000 branches in 120 countries. McDonalds is in the process of streamlining their restaurants to cater to the types of people who most likely to be customers in each individual nation. By tailoring their menus and restaurants to seamlessly integrate them into the social standards within each nation, they are the most successful global company in the world.

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What is your opinion about a best fast food restaurant which is set up in 1940? How can you believe that a 70 years old brand can be so popular today? You can see it in 120 countries, and in these countries McDonald’s also has his own food companies just serve for themselves. This assignment is based on the marketing service theory. McDonald’s is the main case. Also I will mention some societal trends and analysis of McDonald’s own industry. I. The Definition of McDonald’s Culture

What is culture? There are three explanations of culture: a) the integrated pattern of human knowledge, belief, and behavior that depends upon man’s capacity for learning and transmitting knowledge to succeeding generations; b) the customary beliefs, social forms, and material traits of a racial, religious, or social group; c) the set of shared attitudes, values, goals, and practices that characterizes a company or corporation (Greet Hofstede, 1997:13).

McDonald’s culture is a set of shared attitudes, values goals that characterizes the company. As far as we know, McDonald’s supplies both fast food and service. When we refer to McDonald’s culture, we should not only pay attention to the food, but also the wonderful serves. For this reason McDonald’s make great success both in America and in the foreign countries. We regard McDonald’s as a symbol of American culture, for McDonald’s three features also reflect the American culture.

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Analysis of Mcdonald’s Service Marketing Strategy. (2018, Mar 25). Retrieved from

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