Pepsi Essay Examples Page 2
We found 13 free papers on Pepsi
Essay Examples
Overview
Pepsi’s Corporate and Business-level Strategies
Competitive Advantage
Employment
Pepsi
The history of Pepsi-Cola starts in 1896 in the town of New Bern in North Carolina, USA in a drugstore owned by the pharmacist Caleb Bradham. He came up with many recipes of new drinks to be served at the soda fountain of his drugstore. Bradham aim was to create a drink both delicious, healthy,…
A Completed Analysis of Marketing Plan for Pepsi New Zealand
Advertising
Marketing Communications
Pepsi
PepsiCo
Price
Pricing strategies
Target market
This paper presents a completed marketing plan/analysis for Pepsi in order to assist it regain its “second leader” position in the soft drink market in New Zealand. The first half of this paper shows the situation analysis of Pepsi. In particular, the internal analysis focuses on the power of suppliers, buyers, new entrants, and product…
Coke v Pepsi Case Study
Cost
Pepsi
Price
Why, historically, has the soft drink industry been so profitable? Americans enjoy carbonated sugary beverages. The industry itself, because of its tasty product, focuses on marketing and advertising to make a profit. Coke and Pepsi employed the following technique to make the soft drink industry profitable: marketing (Yoffie 21). Coke and Pepsi have dominated the…
| description | Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola in 1898, and then shortened to Pepsi in 1961. |
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| quotations | Pepsi Slogans and Logos Throughout the Years 1939–1950: “Twice as Much for a Nickel”1950: “More Bounce to the Ounce”1950–1957: “Any Weather is Pepsi Weather”1957–1958: “Say Pepsi, Please”1961–1964: “Now It’s Pepsi for Those Who Think Young”1964–1967: “Come Alive, You’re in the Pepsi Generation” |
| information | Manufacturer: PepsiCo Color: Caramel E-150d Introduced: 1893; 128 years ago (as Brad’s Drink); 1898; 123 years ago (as Pepsi-Cola); 1961; 60 years ago (as Pepsi) Related products: Coca-Cola; RC Cola Taste: Pepsi is also characterized by a citrusy flavor burst, unlike the more raisiny-vanilla taste of Coke. But that burst tends to dissipate over the course of an entire can. Pepsi, in short, is a drink built to shine in a sip test.” Mission statement: PepsiCo’s mission statement is “to provide consumers around the world with delicious, affordable, convenient and complementary foods and beverages from wholesome breakfasts to healthy and fun daytime snacks and beverages to evening treats.” This mission statement highlights PepsiCo’s desire to satisfy customers. |
