We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

See Pricing

What's Your Topic?

Hire a Professional Writer Now

The input space is limited by 250 symbols

What's Your Deadline?

Choose 3 Hours or More.
Back
2/4 steps

How Many Pages?

Back
3/4 steps

Sign Up and See Pricing

"You must agree to out terms of services and privacy policy"
Back
Get Offer

Good: Health Maintenance Organization and Supplementary Product Elements

Hire a Professional Writer Now

The input space is limited by 250 symbols

Deadline:2 days left
"You must agree to out terms of services and privacy policy"
Write my paper

A dentist decides not to become a health maintenance organization (HMO) provider, because she feels she can’t provide good dental care for her patients at the reimbursement rates provided by the HMOs. With the help of a consultant, she decides to differentiate her practice on the basis of quality.

Because the dentist’s patients may be charged fees that are not covered by their insurance policies, she must convince them that her superior quality offsets the additional financial costs. She constructs a new office building and redesigns her entire practice to communicate high quality to her patients and to improve productivity through increased efficiency.

Don't use plagiarized sources. Get Your Custom Essay on
Good: Health Maintenance Organization and Supplementary Product Elements
Just from $13,9/Page
Get custom paper

Explain why quality is difficult to evaluate in services high in credence attributes < Describe how productivity and quality are related in a high-contact, people-processing service

< Discuss how the core and supplementary product elements can be designed to create a consistent impression of service quality < Understand the need for integrated service management (marketing, operations, and human resources) in a professional service firm < Which of the eight elements of the services marketing mix are addressed in this case? Give examples of each “P” you identify.

Why do people dislike going to the dentist? Do you feel that Beckett has addressed the problem effectively? < How do Beckett and her staff educate patients about the service they are receiving? What else could they do? < What supplementary services are offered? How do they enhance service delivery? < Contrast your own dental care experiences with those offered by Beckett’s practice. What differences do you see? Based on your review of this case, what advice would you give (a) to your current or former dentist and (b) to Dr. Beckett?

Cite this Good: Health Maintenance Organization and Supplementary Product Elements

Good: Health Maintenance Organization and Supplementary Product Elements. (2017, Mar 19). Retrieved from https://graduateway.com/good-health-maintenance-organization-and-supplementary-product-elements/

Show less
  • Use multiple resourses when assembling your essay
  • Get help form professional writers when not sure you can do it yourself
  • Use Plagiarism Checker to double check your essay
  • Do not copy and paste free to download essays
Get plagiarism free essay

Search for essay samples now

Haven't found the Essay You Want?

Get my paper now

For Only $13.90/page