Robi takes internet to public libraries
nformation Minister Abul Kalam Azad inaugurates the free internet service of Robi at Sufia Kamal Public Library at Shahbagh in Dhaka yesterday. Mahtab Uddin Ahmed, chief financial officer of the mobile operator, was also present. Photo: RobiStar Business Report Private mobile phone operator Robi has come out to facilitate readers with internet services at all seven divisional public libraries. The company yesterday launched the campaign at Sufia Kamal Public Library at Shahbagh. Users will be able to explore the world on the free internet, said Robi officials. The operator launched the campaign with some computers and internet modems free of cost. They said it will not charge for usage at the internet corners. With support of the public libraries department, Robi will establish the internet corners at the divisional public libraries to give an opportunity to all to know about the benefits of the internet, said Robi officials. Abul Kalam Azad, information and cultural affairs minister, said: “We need awareness for internet communication. It saves time and money.” “Our mother language is Bangla. But we need to learn English to move along with technology. So we should give importance to learning languages,” Azad said. Mahtabuddin Ahmed, chief financial officer of Robi, said internet growth has not increased even though there has been a rapid rise in mobile phone use in the country. Internet awareness among users is needed to reap the true benefits of information technology, he said.
Ref: http://www.thedailystar.net/newDesign/news-details.php?nid=204599
Summary of the topics: Private mobile phone operator Robi has come out to facilitate readers with internet services at all seven divisional public libraries. Users will be able to explore the world on the free internet. The operator launched the campaign with some computers and internet modems free of cost .It will not charge for usage at the internet corners. With support of the public libraries department, Robi will establish the internet corners at the divisional public libraries to give an opportunity to all to know about the benefits of the internet. The company yesterday launched the
campaign at Sufia Kamal Public Library at Shahbagh.
Concept of the topics: In market Driven strategy “Consumer Focus” is related with this article.
Relevance with the topics: “Customer Focus” is the third step in excellent management. Since the customer is the only reason you have a job, if you are not willing to satisfy the customer…then you might as well go home; you are not needed. so Marketing is used to identify the customer, satisfy the customer, and keep the customer. In this Article Robi wants to capture the big portion of customer who use Internet. They focus their customer by giving free use of internet at public library. They establish the internet corner the public library in all division .In marketing sense if the customer like their free internet at internet corner they will use ROBI internet at their home. It is one kind of competition with their competitors, If they give better internet service at internet corner then customer can divert from other internet services to Robi internet.
Conclusion: Today’s world is more fast and furious because of technology.Internet makes us speedy. we can know everything within a second what is happening in the world .Robi and other internet service organization creates the opportunity to the develop information technology. Every student of our country don’t have the ability to use internet, Robi takes a great steps to launched Internet corner at public library. So most of the student can know about that and learn how to use and what happing in the world.
