Chad Bakes outlet in Vasant Kunj, New Delhi offers a cozy seating arrangement and a variety of freshly made bakery specialties. It is open from 11am to 11pm and is the perfect place for gatherings with friends and family, business meetings, or even a romantic date while enjoying sweet treats.
The menu at Chad Bakes includes gourmet cupcakes, baby shower cakes, wedding cakes, picture or character cakes, children’s birthday cakes, anniversary cakes, cupcake bouquets, whimsical or topsy-turvy cakes, cinnamon rolls, chocolate covered strawberries, cream puffs,enjoying gourmet brownies,mousse cake,pies,and cookies.The dining experience at Chad Bakes is delightful.Customers can enjoy our talented pastry chef’s delicious creations indoors in an air-conditioned area,outdoors in the tropical garden ,or opt for takeaway. The outlet is conveniently located on the main road of sector c-6,right across from Delhi Public School.
It can be described as a quick service bakery shop where customers can sit around and watch their desserts being made. The show as well as the desserts, is the main selling point. We plan to take full advantage of our location in Vasant kunj. Both tax incentives and the high traffic from the mall location and School will give us an edge as a new business. As a result, we are aggressively planning for a 50% increase in sales in the second year of business. By creating a new niche in the restaurant industry, Chad Bakes aims to increase sales by more than Rs 7lacs over three years while maintaining a gross margin of 80%.
At Chad Bakes, we pride ourselves on providing exceptional customer service in a warm and inviting atmosphere. Our gourmet desserts are made with care and can be enjoyed while witnessing the skilled chef preparing them right before your eyes. Whether it’s a birthday, anniversary, wedding, or baby shower, we offer personalized cakes tailored to your specific preferences. Choose from our extensive catalog or unleash your creativity by designing your own cake.
Cake decorators can specialize in various techniques and styles of cake decorating, including gumpaste flowers, marzipan figurines, royal icing, fondant cut-outs, and intricately piped buttercream lacework or roses. Customers can also join monthly baking classes taught by a trained chef. To further delight our customers, we offer special promotions like After School Cookies and cupcakes from 1:30 pm to 3:00 pm.
When it comes to food in Delhi, there is something for every food enthusiast. Whether you enjoy high-end dining or street food, the city offers cuisine from all regions of India. Delhi is particularly famous for its exquisite Mughlai cuisine.
Chinese, Thai, and South Indian cuisines are all available in Delhi. Additionally, Delhi is known for its exceptional bakery delights. The city’s luxury scene is expanding, leaving those with the means unsure of where to spend their money. As a result, parties have become a popular way to celebrate various occasions such as graduations, job offers, promotions, pre-wedding events, baby showers, Diwali celebrations, and Holi festivities. Delhiites are known for their love of food, particularly sweets. The bakery industry in Delhi is growing slowly, with only a small number of individuals specializing in creating custom cakes and desserts.
Chad Bakes is a new player in the food service industry in South Delhi, a posh area of Delhi. Despite being unique, we do face competition from various quick-service dessert businesses, including restaurants that offer desserts, ice cream shops like Baskin & Robbins, Nirulas, and Cocoberry, donut and coffee shops such as Barista, Cafe Coffee Day, Cinnabon, and Donut Master.
Supermarket: in-store bakeries and frozen specialty desserts provide some competition.
Bakeries: free-standing traditional bakeries.
Major players in the bakery industry include Wenger’s, Angel’s in my Kitchen, Nirula’s, Breads and More, etc.
CUSTOMER DESCRIPTION
Market Segmentation
Our market is divided into four different psychographics:
- Workers: People who can have a meeting over a plate of dessert. Chad Bakes will be a good and central place to meet with its quiet ambience of indoor and outdoor.
- Celebrators
- Children
- Gourmet Wanna-bes
They may come by themselves or bring clients for a fabulous dessert experience. Celebrators are individuals who are commemorating special occasions such as birthdays, anniversaries, graduations, Valentine’s Day, etc. Families and loved ones will gather at Chad Bakes to enjoy delectable desserts and a lively atmosphere. Chad Bakes is a welcoming gathering place where families feel at ease. Its location just across from Delhi Public School makes it convenient for children to indulge in special after-school cookies and muffins. Gourmet Wanna-bes are individuals who enjoy watching cooking shows and purchasing cookbooks worth 200rs each.
Chad Bakes attracts adventurous diners who are interested in our monthly baking classes. Our target audience consists of individuals who enjoy delicious desserts and seek comfort and relaxation. Chad Bakes provides a sanctuary for busy and successful individuals, offering a soothing and indulgent experience. Our baking classes are time-efficient yet highly rewarding, catering to those who appreciate superior quality without pretentiousness.
Our goal is to generate profits that satisfy our investors and support ongoing growth and the development of high-quality products. We also aim to cultivate a work environment that is friendly, fair, and fosters creativity, while valuing diversity, innovative ideas, and hard work. The competitive edge we possess lies in our distinct niche within a saturated market. Despite the existence of established restaurants, cafes, bakeries, and ice cream shops, Chad Bakes distinguishes itself by providing customers with an entirely unique and superior experience.
Customers will find a professional chef preparing gourmet desserts in front of them at Chad Bakes. The Food Network’s popularity demonstrates the public’s growing interest in being a kitchen spectator. Chad Bakes’ marketing strategy focuses on educating consumers and generating word-of-mouth. Our goal is to establish ourselves as a distinctive and superior pastry shop. We will reach customers through fliers, newspaper ads, and special promotions at festivals. Location will also be vital for marketing and promotion purposes.
The business will be located in a high-traffic retail area in Vasant Kunj opposite Delhi Public School. Chad Bakes aims to attract progressive and generally well-educated and affluent consumers who are interested in trying new products and experiences. These consumers are dissatisfied with the limited selection and lack of personal service found in grocery store bakeries, neighborhood cafes, ice cream shops, and area restaurants. Sales Strategy: 1. We need to sell both the company and the product. Just as barista and cafe coffee day became synonymous with great coffee drinks, Chad Bakes will become known as a gathering place with spectacular desserts. We have to sell not only an amazing “show” as the desserts are created, but also an above and beyond service team who are knowledgeable and friendly. People will always feel welcome and at home at Chad Bakes. Sales Forecast: Our Sales Forecast shows modest estimates for the first year of operations beginning in December 2010. After establishing Chad Bakes as ‘the’ place for sweets and celebrations, we project aggressive sales increases for the following years. In the second year of operation, we estimate a sales increase of 50%, and of 30% in the third year.
We have plans to increase monthly lesson fees by 10% for the next two years without changing costs. Our cost of sales is based on an average food cost of 20% for dine-in desserts and 15% for point of purchase items, carry-out, and weekly lessons. We expect the food cost percentage to remain consistent for the next two years. It is crucial for Chad Bakes to keep food costs low while increasing sales in order to maintain profitability. Our objective is to achieve profitability within the first year of operation and use the profits to expand Chad Bakes to three stores by the third year.
From that point, we hope to hire a master chef for each store and more employees. The owners will then take a step back and look over the profits and finances. Product Chad bakes takes pride in itself for decadent treats served in a classy setting. Each dessert is made from organically tasted and tested recipes and has proved to be delicious. The best thing about this bakery is that all your desserts are prepared in front of your eyes. The icing and the presentation, including the packaging, is beautiful. Pricing: Being a very new concept, our introductory price is set a little below the price of our competition.
We anticipate earning profitable returns from this pricing strategy, which will remain unchanged for at least the next three years. Our establishment, Chad Bakes, is conveniently situated in a central location near residential areas, schools, and shopping malls. Customers have the option to either place cake orders via phone or browse through our cake catalog on the Chad Bakes social media group. In terms of promotions, our company will utilize a distinctive logo and ensure that all employees wear matching colored t-shirts during work or product deliveries. Additionally, distributing fliers and advertising in local yellow pages magazines will greatly contribute to our marketing efforts.
The company blog, social networking sites, sampling at various places, and word of mouth are all marketing strategies that will attract new customers. The ownership of Chad Bakes is a partnership between Sadhvi Kapur and her brother Anirudh Chawla. Sadhvi is a graduate from the Culinary Institute of America, Napa, CA ’03, and has been decorating wedding and birthday cakes for the past 5 years. Anirudh is a graduate in hospitality from Oberoi school of learning and has 7 years of work experience with the Oberoi hotels. Opening their own family-owned and operated cake shop bakery has always been Sadhvi’s dream.
When the opportunity arose, Sadhvi and her brother Anirudh began searching for locations in South Delhi. They both desired to start a small and local venture. Sadhvi Kapur, as the head chef with expertise in the bakery section, will be an equal profit-sharing partner with Anirudh Chawla. Sadhvi will handle things behind the counter, while Anirudh will manage things outside the counter and interact with customers. He will take orders for various desserts and ensure their timely delivery. Part-time workers will be hired for peak hours, such as between 1.0 – 3 pm and during the evenings. Anirudh will oversee financial matters to ensure efficiency, timely payments, and profitability. He will also ensure employee compliance with rules, cleanliness of floors and tables after each customer, as well as timely order completion and customer satisfaction. On the other hand, Sadhvi will stay updated on flavors, new styles and designs, as well as new equipment needs.
