Customers are attracted to businesses for different reasons, including the value, suitability, and functionality of their products. In McDonalds’ case, the main factors are primarily the value and possibly the suitability of their products. Customers consider the prices of McDonalds’ burgers as it can deter them if they are too high (e.g., $4 for a burger). Conversely, if the prices are too low, customers may perceive a lower quality of the product and lose interest in McDonalds.
To ensure customer satisfaction and preserve the value of their products, McDonald’s employs various methods. This includes conducting market research to understand the preferences and spending habits of their customers at McDonald’s. Moreover, they take into account the needs of their primarily low to middle-income customer base who may not be able to afford costly food, especially in current economic circumstances. Consequently, McDonald’s endeavors to set prices that do not deter these customers from choosing McDonald’s as their dining option.
McDonald’s offers a wide variety of services to cater to different individuals, including men, women, children, businesspersons, and families. For kids, McDonald’s arranges personalized birthday parties and provides the popular Happy Meal with appealing packaging and small gifts and toys. On the other hand, businesspeople can enjoy Wi-Fi access at McDonald’s to encourage them to stay on-site for work while regularly making food purchases.
Customers have multiple options to find out about upcoming products. They can either go to the official McDonald’s website or tune in to TV. Being a prominent advertiser on television, McDonald’s consistently promotes their products through TV and radio advertisements. Therefore, if you wish to stay updated on special offers or new products, watching prime time television between 7-8 o’clock is a foolproof method of catching their commercials.
McDonald’s acknowledges the impact of lifestyle changes and fashion trends on consumer preferences. There is an increasing awareness among individuals regarding their health and dietary decisions as they strive to maintain a healthy lifestyle. Moreover, the government actively promotes healthier eating habits. In line with these developments, McDonald’s has incorporated a range of nutritious alternatives including fruit packs, salads, and other healthy options into their menu. This enables them to cater to both existing patrons and entice new ones, particularly those who prioritize maintaining an active and health-conscious way of life while seeking reduced consumption of unhealthy foods.
McDonald’s has broadened its customer base by adding salads, catering to women who value their physique and prefer low-calorie meals. This initiative offers women a convenient choice for a healthy meal, whether they are on their way home from work or treating their children to a Happy Meal. As a result, this strategic move is anticipated to boost profits and draw in fresh patrons, ultimately fueling McDonald’s overall expansion.
McDonald’s is currently going through a significant change in its restaurants, aiming to remain up-to-date with the latest trends. The objective is to establish a modern and fashionable ambiance, departing from the conventional image of fast-food. This initiative seeks to guarantee customer contentment and deliver a pleasant experience at their establishments. Additionally, it encourages customers to share favorable opinions while enticing them to revisit.
McDonald’s conducts extensive market research to gather customer feedback and understand their preferences. They employ various techniques, such as providing customer cards in-store, where customers can write about both positive experiences and complaints during their visit. This feedback helps identify any issues customers may have encountered at McDonald’s and suggests appropriate measures to resolve them.
McDonalds has a customer feedback section on their website for customers to share their experience and opinions. One customer wrote about their negative experience with a chicken wrap, expressing disappointment and recommending KFC as a better alternative. McDonalds values such feedback to ensure customer satisfaction and will use it to identify and address any issues.
McDonald’s considers customer requests, such as healthier food options, when updating their menu. The demand for healthier food from customers, combined with government pressure, led McDonald’s to make meaningful changes and introduce healthier food choices. This showcases McDonald’s dedication to using customer feedback to ensure customer satisfaction and identify their needs and desires.
