McDonald’s has a wider variety here with products starting from as low as Rs 20, while KFC has not been able to match that . McDonald’s has set up its own supply chain investing huge amount which leads to lower costs and prices. The USP of McDonald’s was cheap fast food, and the company’s signature product, the Big Mac hamburger was considered an American icon. ior to its launch, the company invested four years to develop its unique cold chain, which has brought about a veritable revolution in food handling, immensely benefiting the farmers at one end and enabling customers to get the highest quality food products, absolutely fresh and at a great value. McDonald’s India is committed to sourcing almost all of its products from within the country.
For this purpose, it has developed local Indian businesses, which can supply them the highest quality products required for their Indian operations McDonald’s has developed a menu especially for India with vegetarian selections to suit Indian tastes and culture. Also in India, only vegetable oil is used as a cooking medium. The USP of McDonald’s is Quality, Service, Cleanliness & Value for money which means we focus on providing our customers high quality products, served quickly with a smile, in a clean and pleasant environment at an affordable price.
The McDonald’s philosophy of QSC;V is the guiding force behind its service to the customers. McDonald’s menu is priced at a value that the largest segment of the Indian consumers can afford. McDonald’s does not sacrifice quality for value – rather McDonald’s leverages economies to minimise costs while maximizing value to customers MFY is a unique concept (cooking method) where the food is prepared as the customer places its order. All new upcoming McDonald’s restaurants are based on MFY.
This cooking method has helped McDonald’s further strengthen its food safety, hygiene and quality standards. McDonald’s has around 10 MFY restaurants in its portfolio. McDonald’s now has plans to launch web-based delivery service in India (across 75 McDelivery cities) in 2010, a pilot for which has already been tested by it in Hyderabad. The Cold Chain is necessary to maintain the integrity of food products and retaintheir freshness and nutritional value.
The Cold Chain is an integral part of theSupply ChainSetting up the Cold Chain has involved the transfer of state-of-the-art foodprocessing echnology by McDonald’s and its international suppliers to pioneeringIndian entrepreneurs, who have now become an integral part of the Cold Chain. The term Cold Chain describes the network for the procurement, warehousing,transportation and retailing of food products under controlled temperatures. McDonald’s restaurants store products to be used on a daily basis, within atemperature range of –18C to 4C. About 52% of our food products need to bestored under these conditions before they are used the company has numerous ‘extra facilities’, such as play centres for young children inside and beside the restaurants.
In 2008 McDonald’s R Gyms, a concept which was initially introduced in many of its markets for younger consumers aged 4-14 years, will be rolled out to McDonald’s gyms for adults McDonald’s have restaurants with playground while Subway do not. McDonald’s offer several soft drinks like Pepsi and Coke; Subway is with the Coca Cola company alone. heir restaurants differ from their settings, some offer by-passers with their drive thru service, some have playgrounds for kids but are just counter service alone. Some of their restaurants have outer seats as well. McDonald’s signature colors are red and yellow.
Their well-supported products are their famous hamburgers, breakfast offers, desserts, chicken sandwiches and French fries. For vegetarian customers, McDonald’s have offerings that are suitable for them. When it comes to regional branches, McDonald’s are known for being fond of offering these countries food taboos for them to have some sort of relationship with people around. For example, Portugal McDonald’s are the only ones who have soup in the menu.
