My Thoughts About How To Succeed In A Business

In order to succeed, a strong business, whether small or big, will need an excellent and well-organized marketing strategy. The marketing mix consists of four components: price, product, place, and promotion. The marketing mix allows you to consider how much you will charge for the product as well as when and where it will be sold. “The product is what satisfies the customer’s needs” (Cameron, 1986). The marketing strategy looks at the overall picture of providing a profitable product or service. To survive against competition, you will need to pay attention to the price and quality from others in the same industry. You will then need to come up with a plan on how to win customers. Business is mainly about meeting people, tending to their needs, and building relationships (Solomon, Marshall, & Stuart, 2018).

As people become more health conscientious, meals have been replaced by drinking smoothies. I have found myself drinking three to four smoothies a week as they are delicious and provides nutrients needed that I wouldn’t consume from certain foods. I would feel honored if my close friend reached out to me for marketing advice when it comes to opening a vitamin smoothie shop in a college town. I believe it would be a hit and would attract not only college students but those that are trying to live a healthier lifestyle. There are a few marketing tips I would give to ensure traffic to the new shop as well as profit. I would advise my friend to come up with a catchy logo for the shop.

You would want the logo to be appealing and an attention grabber. I would advise him to offer delivering services such as GrubHub, DoorDash, or Waitr. Offering a delivery service is very convenient in the college community as some students may not have transportation. I would also advise him to advertise via social media such as Facebook and Twitter. By having this platform, you are able advertise and promote it to all that may scroll through the social apps daily. I would also advise him to provide reward cards. For each visit, you will receive a punch. On the tenth visit, the customer would receive a free smoothie as a token of appreciation. The price should be reasonable as this is a college town and the students are on a budget. If the smoothies are good and the atmosphere is right, the vitamin smoothie shop will be a success.