We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

See Pricing

What's Your Topic?

Hire a Professional Writer Now

The input space is limited by 250 symbols

What's Your Deadline?

Choose 3 Hours or More.
Back
2/4 steps

How Many Pages?

Back
3/4 steps

Sign Up and See Pricing

"You must agree to out terms of services and privacy policy"
Back
Get Offer

Product Placement in Advertising Essay

Hire a Professional Writer Now

The input space is limited by 250 symbols

Deadline:2 days left
"You must agree to out terms of services and privacy policy"
Write my paper

I Only Date Guys Who Drink Snapple

When consumers turn on their televisions, they are constantly bombarded with people trying to sell them things that they do not need. The moments in which someone is not trying to sell consumers something are rare. This is even truer these days where product placement is prevalent. Consumers see so many advertisements every day that it is no longer about how much information can be jammed into a thirty second television spot. It is about advertising while still entertaining.

Don't use plagiarized sources. Get Your Custom Essay on
Product Placement in Advertising
Just from $13,9/Page
Get custom paper

With the invention of TiVo and the option to fast forward through television, less people are sitting through the commercial breaks. Because of this, more and more companies are turning to product placement as an alternative to a straightforward television advertisement. Product placement occurs when a company pays a movie or television show to incorporate their product into the plot, advertising it in a more discrete way. With the amount of commercials and advertisements seen every day, many have become immune to them, so advertising agencies are forced to come up with new ways to make us want something.

Often times, this means putting their product in the hands of an admirable fictional character. The mindset of advertisers is that if we want to be these characters, we will want what they have, which is true for most of us. When a positive character is seen with a product, it is more likely to produce brand loyalty. It is almost unheard of for a television character to drink out of a can simply labeled “Cola”. In this new wave of advertising, though, products usually come first and plots are written to accommodate the product.
The pivotal moment for product placement as regarded by many is the feature of Reese’s Pieces candy in the 1982 Steven Spielberg film, E.T. However, product placement existed long before then. The first documented use of product placement in film was Lever Brothers’ Sunlight Soap in the Lumiere brothers’.

Cite this Product Placement in Advertising Essay

Product Placement in Advertising Essay. (2018, Aug 17). Retrieved from https://graduateway.com/product-placement-in-advertising/

Show less
  • Use multiple resourses when assembling your essay
  • Get help form professional writers when not sure you can do it yourself
  • Use Plagiarism Checker to double check your essay
  • Do not copy and paste free to download essays
Get plagiarism free essay

Search for essay samples now

Haven't found the Essay You Want?

Get my paper now

For Only $13.90/page