Demonstrate the diversity of the hospitality industry explaining how it has achieved its current complexity, scale and scope. The hospitality industry has a lot of different sectors. It is commonly split into the 14 different sectors. Hospitality Services Tourist, Tourism Hotels Self Catering Restaurants Contract Catering Bars, Nightclubs, Pubs Hostels Events Membership Clubs Travel Services Holiday Visitor Attractions Gambling The Hospitality Industry is a huge industry of thousands of hotels, restaurants and the above which are located all over the world.
The hospitality industry has always been important since the people has start to travelling. Where I’m working is the Hilton Hotel is one of the most famous hotels. All around the world the people know Hilton Hotels, so when people are looking for accommodation for their leisure, they often are choose a well known brand such as the Hilton or Marriott.
Scale and diversity is an important factor in the industry, has huge implications for organizations specializing in products and services. Customers are different. Everyone have a different expectation and chose different services or accommodation. Example Hilton can offer a 5 star rated hotel rooms, which is not affordable for everyone because it’s expensive. Others example Ibis Hotel can offer accommodation just 3 or 4 star ratings which is affordable for less money for the people. Someone would like to order a 3-4 course meal in a Restaurant.
These customers can pay much more for the service and they have much more time for free, other people want or can afford just a fast food in McDonalds or chicken shops because its cheap or less serving time. The Hospitality Industry grown up because it is needed, providing consistent quality service to customers, information to the guests relating to specific products and services. The restaurants had much more less about 10-15 years ago, definitely because the population increased in UK.
We have to calculate with different background type, such as cost effectiveness (cheap, moderated, expensive), religion (kosher, halal) or vegetarians. Discuss the organisational structure of different hospitality organisations The core hospitality economy today has an estimated turnover of ?90 billion to the UK economy, and directly contributes 2. 44 million jobs (1 in 13 of total jobs), and over 1. 2 million jobs through multiplier effects. 675,000 of the multiplier jobs are via supply-chain purchases, with two-thirds of these in three sectors – manufacture of food, beverages & tobacco, agriculture and business services.
With 2. 4 million direct jobs representing just below 8% of total employment, this makes the hospitality economy the UK’s 5th biggest industry in employment terms, ahead of other broad sectors such as financial service, transport & communications and construction, and similar in scale to education. The 2. 44 million jobs include an estimate of employment in in-house catering across non-hospitality sectors (377,000 jobs) and temporary agency employment in hospitality (167,000 jobs). {Oxford Economics, ‘Economic Contribution of UK Hospitality Industry’, 2010. } For example the Hilton Hotels annual turnover just in London approximately: ?22,000,000.
What we provide in the Hospitality industry is the intangible product. Customers will never feel or experience the product offered unless they have bought it. So, when they buy the services offered we must provide them with the best service possible so they will feel comfortable using our services. All the services provided such as, guest greeting, and providing a clean and tidy room, showing the facilities provided, and others are all forms types of hospitality. For example when the guests check into the hotel, we can not simply just give them the room key and let the guest look for their room without any assistance.
Hospitality is more than that; we have to be friendly, courteous, helpful and so forth. Finally, the importance of hospitality is to encourage the guest to return again and become repeat customers. In the tourism industry, people are not just looking at the facilities or the price offered, but also looking at the services provided. If they felt satisfied with their previous experience using the service they might come again and even promote the services to others. This situation will generate more revenue for the company. Assess the role of hospitality related organisations and professional bodies.
