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Victoria’s Secret Pink Case



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    1. Analyze the buyer decision process of a typical Pink customer? The buyer decision process of a typical Pink customer is must be select the major target customers for Pink. This process can be divided into several stages. For first stage, the buyer should recognize the need of product. Victoria’s Secret Pink’s products the young and teenagers customers recognize the need of fashionable clothing from Pink’s store. The customers need to search about information of places to find out the right place to buy the product that they need or want.

    For this reason, Pink should know that it is selling the best women wear and it information can find easily from several advertising on television or the internet. The next stage is for the buyer to identify and evaluate alternative sources for comparison reasons. The next stage is buying or purchasing the product from Pink’s store. The last stage is known as Post-purchase evaluation which involved evaluation of purchased products and comparison with alternative options. So, Victoria’s Secret needs to expand of it sales because it the best way to find new and more customers and get a good gains. 2.

    Apply the concept of aspirational groups to Victoria’s Secret Pink line. Should marketers have boundaries with regard to this concept? The main aspirational groups for the Victoria’s Secret Pink line comprise of teenagers and young girls ranging from 18 to 30 years of age. These groups are easy and hurry to transform into maturity lifestyles in keeping with their ages. Pink’s products can have influence in this age since they want mature faster, so they can have chance to buy the Pink fashion products. Marketers placing boundaries with regard to their products makes a negative impact to the general public.

    This is because some individuals who filling outside the boundaries limit feel as they left out. This is presented in the case study that they leave their childhoods early and go to several mature interests such as fashion products and electronic. 3. Explain how both positive and negative consumer attitudes toward a brand like Pink develop? How might someone’s attitude toward Pink change? The brand should be related to what customers aspires to do or fashionable and stylish. Also, it keeping with their tests and patterns of groups. So Pink may help it customers by introduce it products to younger customers who age from 18 to 30 years.

    This is a positive attitude toward will develop it market brand and the customers will buy more and patronize the product. Also, a negative attitude for brand like Pink’s products. Some parents for these teenagers who buy these products, they spend a lot of money to buy to them Pink products. For individuals who ages below 18 and up of 30 years may they are appealed by Pink products. This can make change of consumer’s attitude toward Pink products. This may has a positive attitude that more people will buy more Pink products. 4. What role does Pink appear to be playing in the self-concept of tweens, teens, and young adults?

    Some people think that Pink plays role which is showing it products in sexual manners as sexual pictures for women wear underwear, bras, panties and so on. But it makes marketing for it products. Pink as a brand has begun to be recognized by teenagers and young customers. They use the products of Victoria’s Secret Pink because Pink’s store is seen as maintaining young, fun, cute and identifying themselves with it. So Pink’s store selling fashion products that customers need it and make them feel as they belong to a class apart from the rest.

    Victoria’s Secret Pink Case. (2016, Oct 23). Retrieved from

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