Asia Brewery is a brewery founded in 1982 in Makati City, the Philippines. It is one of only two breweries in the Philippines, and is the smaller of the two, with only 10%market share. It is owned by Lucio Tan, listed by Forbes Magazine as the second richest Filipino in the Philippines, with assets worth $1. 5 billion. It produces malt beverages like beer, shandy, iced tea, bottled water and carbonated soft drinks. Its sister company Tanduay Distillers, Inc. produces hard liquor.
It somewhat mimics the structure of its bigger rivalSan Miguel Corporation, except that ABI has no food and agribusiness divisions. It offers eight beers in the Philippines with its flagship brand Beer na Beer launched in1988 as Beer Pale Pilsen. It changed its name to Beer na Beer after lawsuits from SanMiguel Brewery over using the term pale pilsen. In 2001, Beer na Beer was reformulated and now has 6. 0% alcohol volume. ABI’s seven other beers are sold on a somewhat limited scale, but its Colt 45brand, launched in 1995, is the biggest among them.
This malt liquors biggest competitor is RedHorse Extra Strong from San Miguel. ABI’s other licensed brands are Carlsberg(the brewery’s first beer in 1987), Lone Star (launched in 2000), Lone Star Light (2002), ColtIce (2003), Lone Star ULTRA (the country’s first low-carb beer, launched in 2004, Stag(either cancelled or it’s just hard to find in the country), and Coors (2008). The company also offers Absolute distilled drinking water, the second biggest-selling bottled water brand in the market behind SMC’s Wilkins, and Summit mineral water.
They are both launched in 1992. In 1995, Q Shandy was launched to compete with SMC’s Cali. In 1999, Pacific Sun iced tea was launched. In 2009, Asia Brewery introduced Feel good, the first juice drink in the Philippines to contain prebiotics. Asia Brewery entered the low-priced carbonated soft drinks market by acquiring a license to produce Virgin Cola from Virgin Drinks. They are responsible in distributing products such as Summit Vitamin water, ZeroCal and 100Plus. In 2008, Asia Brewery partnered with Cobra International Beverage Holdings, Inc. ntroduced the Philippine version of Cobra Energy Drink, is the ready-to-drink energy drink now in the Philippine market. * Strength Is one of the oldest and probably the most popular alcoholic beverage in the world. It is sometimes even referred to as “liquid bread”. Brewer’s yeast, one of the beer’s main components, is known to be a rich source of nutrients and this means that beer may have some health benefits. But on the other hand, beer contains alcohol. 1. Source of vitamins, minerals and flavonoids.
Beer is rich in many vitamins of the B group and in minerals such as magnesium. Barley and hops used in the production of beer are rich in flavonoids, which have powerful antioxidant effects. 2. Coronary heart disease (CHD). There is quite strong evidence that light-to-moderate alcohol consumption has cardio-protective properties. Many research studies demonstrate a lower coronary heart disease incidence among moderate beer drinkers. Moderate drinkers are at lower risk of CHD-related mortality than both heavy drinkers and abstainers.
Vitamin B6 in beer also seems to prevent the alcohol-induced rise in blood homocysteine, a probable heart disease risk factor. 3. Cholesterol. Moderate alcohol drinking affects many processes in the body, one of which is the significant increase in HDL cholesterol – the good cholesterol. There is supporting evidence for beer’s cardio-protective effect and for its help in altering the ratio of beneficial HDL cholesterol to the LDL cholesterol. 4. Kidney stones. Beer consumption may reduce the risk of developing kidney stones.
Finnish researchers found that there was a 40% lower risk of kidney stones in beer drinkers. 5. X-Rays radioprotection. Japanese researchers found that beer helps reduce chromosomal damage from radiation exposure. * Weakness 1. “Beer belly”. Heavy beer drinking may promote abdominal obesity in men, so called “beer belly”. 2. Heartburn. Beer contains powerful stimulants of gastric acid secretion and may provoke gastro esophageal reflux and cause heartburn.
3. Blood pressure. Daily beer consumption (approximately 40 g of alcohol)may increase blood pressure. . Intoxication & Dehydration. Alcohol is a dehydrating agent and downer that reduce activity of the central nervous system. High amounts of alcohol can turn into dehydration, intoxication, and hangover. 5. Impairment of driving-related skills. Even small amounts of alcohol can have adverse effects on attention and motor skills. Many serious accidents are alcohol related. * Opportunities The ABI Cabuyao plant is one of the biggest and most modern fully integrated manufacturing plants in Southeast Asia.
Located 45 kms southeast of Manila, the plant is designed to process an annual production capacity of 4 million hectolitres of beer. The complex also houses a fully automated glass plant capable of turning out 20 different bottle types at any given time; a plastic crate manufacturing plant; a corrugated carton plant; a power generating plant; a waste water treatment plant; various warehousing and transportation operations and a bottled water production facility. ABI’s bottling and packaging plants service some of the country’s largest food and beverage companies.
