Audience
There are three (3) target audiences for my website.
My site will be about Dubai and will be geared towards people looking for a vacation spot, people seeking employment and people looking to buy property in Dubai.
Target Audience 1 (Tourists)
Adults, both male and female with travel funds of $2,000 or more who live in larger cities and have clicked on the Tourism tab on the website.
Target Audience 2 (Job seekers)
Adults, both male and female who are looking for employment opportunities live in or around Dubai or are interested in locating to the Dubai area. These persons must be citizens of UAE or must either possess or intend to get work visas. These people must have clicked on the Job Agencies tab on the website.
Target Audience 3 (Real Estate investors)
Adults, both male and female with a good credit record and disposable income of $100,000 or more and are looking for Real Estate opportunities. These must have clicked on the Real Estate Guide tab on the website and intend to buy property in Dubai.
Purpose
The purpose of the Dubai website (sponsored by Dubai’s Department of Tourism and Commerce Marketing) is to provide information about Dubai (a rapidly developed city which does not rely only on oil any more) and its citizens. It is to promote Dubai so that visitors to the website can know that it is an exciting tourist destination with top range hotels where people can come for a memorable vacation. For people looking for a vacation spot, Dubai is very safe place with people who are peaceful and open-minded. There is no dress code in restaurants, and there are bars and nightclubs available.
A secondary purpose is for it to provide links to employment opportunities and recruiting agencies.
The third purpose is to provide information for people who want to own property in Dubai.
