Abstraction
The Bookmaster instance survey is about one customer’s journey traveling to the Bookmaster shop to purchase a difficult transcript book. After a frustrating 25 min ordeal merely to acquire to the shop to buy his book. he finds out that the two transcripts they said they have on the shelf are non at that place. The client dealingss associate ( CRA ) finds that there is one transcript at another shop 15 stat mis off that he could travel pick. or she could order it and he could pick it up at this shop in two yearss. The client didn’t want to drive the 15 stat mis. so he started to go forth the shop in defeat. The CRA suggested that another option is that. since the book comes in digital signifier. he could salvage $ 19. 95 and he could down lade it to a computing machine. Kindle or iPad. I will look at the value concatenation procedure for printed books and for eBooks and how they make their money. I will discourse the advantages and disadvantages of each.
Procedure of Value Chain
The procedure in which printed books are made is first you have an writer that writes the book. The writer has a literary agent that represent him. so he goes to the publishing house who edits. green goodss. markets. and distributes the book to be sold in retail shops to be available for the client to purchase. There is a contract between the writer and the publishing house. The publishing house pays the writer and gets a per centum of the gross revenues from the retail mercantile establishments. The writer pays his agent a per centum of gross revenues besides. To maintain clients prosecute with the writer. the publishing house has their ain web site and normally the writer maintains his ain web site. such as face book and chirrup. ( See attached diagram ) With the new engineering of today eBooks have become really popular. Most printed book publishing houses besides handle eBook engineering. The value concatenation procedure is about the same as difficult back books ; except with eBooks there is no beginning printing to be done or a physical merchandise. When downloading eBooks. you can download to several different devices such as kindle. ipad. iphone. nook and computing machine. To buy an eBook you have several different wage options. pay buddy. recognition card or debit card. Your payment goes to the retail mercantile establishment you are buying from. they in bend have paid the publishing house who pays the writer. who pays his agent.
Customer and Management View Points
When looking at value concatenation in the position of the client. the advantages of eBooks are that they are easy clear. cost effectual. they can duplicate as audio books and environmentally friendly. Disadvantages of eBooks are get down up costs of purchasing an electronic device. there are arranging issues that impede users from being able to alter the format. and being able to read a book on a different device. There are besides piracy issues that the writers and publishing houses face and for the client technically they lawfully can’t impart a book to a friend. Besides electronic books can go forth a customer’s whole book aggregation unfastened to viruses CITATION Ebo13 l 1033 ( Ebooks Pros and Cons – Ghostwriter Needed. Copyright 2008-2013 ) . The advantages with a printed book is. it is easier on the eyes. some clients love the feel of a books and they are more reliable because you can read a printable book anyplace. whereas eBooks you are subjected to power deficit. malfunction with the hardware and viruses and eventually you have a book screen.
When direction views the value concatenation they can see that the production of the eBook is more cost effectual than that of print. Research has shown that the mean production cost for print is $ 4. 05 a $ 26 hardback versus $ . 50 for a $ 9. 99 download. The mean royalties paid to an writer is $ 3. 90 per book versus $ 2. 12 per download but they besides have to look at the gross revenues figures of what the consumer is puting in. In 2009. publishing houses sale for printed books were at $ 249. 2 million versus $ 29. 2 million for eBooks. Another thing for them to look at is environmentally. the C emanation required to bring forth 40-50 books equal to do one eBook. Another issue that direction has to cover with eBooks. is that the transcript right jurisprudence are still obscure for this sort of media and it opens them up for buccaneering of their stuff. which adds up to loss of gross for both the writer and publishing house.
Operation direction is invariably altering. It is of import to maintain up with new engineering because it is invariably germinating. Consumer outlooks are besides germinating with new engineering and their outlooks are high. OM besides has to maintain in head the traditional constituents of production. like that of printed books. It’s clear that the consumer still wants the options of printed books. but research is demoing that the eBook is up and coming and is being embraced by the consumer. There are surely advantages and disadvantages of both. Our environmental issues are tremendous to direction operations. and they may necessitate to take an excess measure by advancing protecting our natural resources of trees. s
Bibliography
- Collier. D. A. . & A ; Evans. J. R. ( 2013. 2012 ) .
- Bookmaster Case Study. Mason: Joe Sabatino. Ebooks Pros and Cons – Ghostwriter Needed. ( Copyright 2008-2013 ) . Retrieved from AuthorBridgeMedia. com
- World Wide Web. ghostwriter-needed. com/ebooks. hypertext markup language On My Mind. ( 2011. January 23 ) . Print book vs. e-book. Retrieved from On My Mind: onmymind. areavoices. com/2011/01/23/print-book-vs-e-book Peterson. V. ( 2014 ) .
- Major Departments in a publication house. Retrieved from The Book Editoral Process: publication. about. com/…/The-Book-Editorial-Process-Manuscript-Submis
