Employees’ top interests for newsletter content: know 4 Organization’s future plans, Personnel policies and procedures, productively and Improvement, Job related Information, Job advancement 4. Know 5 of the 8 newsletter layout pointers use whiteface, vary paragraph space, break up long stories with bold subheadings, use billeted lists, minimize number of typefaces for consistency, keep articles relatively short, inside pages should balance each other, have informative headlines 5. Headline writing advice
Have strong action verbs, use “what’s in it for me” angle, avoid acronyms, use how-to headings, speak directly to the reader using “we” and “you” 6. Williams 4 newsletter design tips Choose 1 and stick to it, Indent only a couple of spaces, either extra space in between or space in between paragraphs but not both, don’t use Helvetica because it’s boring use strong sans serif for headings, serif is used for body, provide readable body copies (for text use sans serif), 7. First step in planning a brochure Know who you are trying to influence and why, . Brochure pointers by Shannon Again Write In terms that would benefit the reader, Pretzel your message In only 2-3 key points, try to tell complete story in headline, include specific facts and points, use testimonials, offer more info through collaborative pieces, use positive and active voice, guarantee products and services, tell next step, 9. 3 categories of type and when to use Serif Is most readable and use with most text, decorative (don’t use for large blocks of text), Sans Serif for headlines 10.
What affects readability Font, letter spacing, length of lines, color of paper, how much copy there Is to read 1 1 . What does color do It can enhance something visually, make it stand out, improve reader comprehension, willingness to read something, convey image and values of organization, 12. Brochure design tips: Williams Use contrast (adds visual Interest and creates hierarchy of organization), Don’t Indent first paragraph, To spice It up use strong sans serif for headings/subheadings, readable space Boyce, 13.
Primary Colors red yellow blue 14. Secondary Orange green purple 15. Tertiary Colors take 6 colors and mix each one with the two next to them for 3rd level of color 16. Complimentary colors 2 colors across from them on the color wheel 17. Primary and secondary triads 18. Split complement colors to either side of the compliment color 19. Analogous colors color 1 hue with any number of corresponding tints and shades 21. Hue Shade Tint Hue adds pure color, shade add black, tint 22. CACM erg 23. 3 types of relationships with type
Concordant: 1 type family, is harmonious, formal, boring, Conflicting: 2 typefaces that are similar but not same or different Contrasting: Distinct, more appealing to our eyes 24. 6 ways to contrast type Size, weight, structure, form, direction, color (warm vs. cool) 25. Reynolds’ PUNCH personal, unexpected, novel, challenging, humorous 26. Reynolds 7 interconnected design principals Signal to noise ratio, picture superiority and effect, empty space, contrast, repetition alignment, repetition, 27. Hard Hack Buy leave audience hungry for more.
