McDonalds use a variety of different techniques for search purposes. Research for McDonalds means they can increase profits, gain more customers. Identify target market and raise customer’s satisfaction.
They will reflect the quality and the amount of product for different target market.The Mum’s PanelIn my opinion, The Mum’s panel has 10 mums from across the United Kingdom who decide what should McDonalds Improve on and what they want more e.g. fruit bags, Happy meal and pure juice.
They target mums because they are the one who bring their children to the restaurant the most and mums will know what they children enjoy to eat the most.McDonalds also gets away with advertising unhealthy product with showing kids eating vegetable and fruits. As law says that no restaurants are allowed to advertise junk food for children.In my opinion, McDonalds took advantage of the mum’s panel because it help them a lot for example they changed products such as chicken breast, more juice and water, less salt and less sugar also no artificial sugar in products like jellies.
This research targets children and mums.Restaurant LocationIn my assessment, The best place to build a McDonalds restaurant is where there is good transportation, where there’s easy accessible, enough parking space, suitable for the people living near which could link to if it needs a drive thru and if its busy or not and it also depends on the traffic. As it says on their website “The Company is committed to responsible growth, and works closely with local planning officers and community groups when developing a new restaurant”.McDonalds also try different designs in different locations to make it look attractive.
McDonalds target local community if there’s business community then they obviously won’t have play areas and colour full poster on the wall.For teenagers, adults and business people McDonalds have got Wi-Fi and Internet Cafï¿½ which forces these types of customers to visit the restaurants.The most stylish McDonalds in the world have been in build London. The restaurant on The Stand in London has been made over as a top class stylish place which you can tell by the restaurant look because it is a combination of chrome, leather armchairs, retro-seating, glass and sophisticated lighting techniques.
It targets business people because it’s an ordinary restaurant and is located in a rich part of London.This research targets the local community.SurveysIn my estimation, McDonalds want to improve the restaurant same as any other restaurants. And surveys help them because customers are the one who know the best about the restaurant and would obviously want to see the change of thing they don’t appreciate which is clever because customers are happy and McDonalds are happy because they are making profit.
If there’s a special offer and the customers loved it McDonalds will try it again and will try similar product in different restaurants to get more profit.If a restaurant is making profit and the customers are pleased then the workers will be rewarded for their hard work.But if the restaurant needs an improvement then the worker could get sacked or will get less paid and will definitely need training.This research targets local community to that restaurant.
Salads PlusMcDonalds added Salads because that the thing that wanted as it says on their website “Our customers told us they wanted a choice of lower fat dressings, which is why we’re replacing all the options in the New Year. We’ll continue to listen to our customers and make more changes where relevant”.