To promote direct-sales through both consumers and businesses, there are two recommendations. The first suggestion is to provide incentives to customers. The second suggestion is to motivate the business to promote its products through various methods including advertisements, creating sales competitions for employees, attending conventions, and endorsing franchise opportunities with retail stores.
Promoting Avon’s products and increasing direct-sales can be achieved by offering incentives to consumers. These incentives serve as a positive motivational force to encourage and excite buyers into making a purchase. Suitable incentives for this situation include coupons, rebates, product samples and awards. Coupons can be included in mailings, beauty magazines, newspapers, and advertisements on both physical mail and the company’s official website. Moreover, rebates can also be utilized as a means to attract more buyers. These rebates can be promoted through coupons sent via mail or advertised on the internet.
Another effective method of enticing customers is by providing samples of Avon’s cosmetic products. These samples can be distributed door-to-door or included in mail advertisements. In addition, consumers have the opportunity to win prizes through contests, sweepstakes, or awards. These prizes can range from small items to bigger rewards such as cash or a free trip to the Bahamas. Moreover, Avon offers a free gift with every purchase, which proves to be more attention-grabbing for customers compared to the other incentive options mentioned earlier.
Various tactics such as advertisements, sales competition, participating in conventions, and endorsing franchise can motivate the Avon business to achieve its goals. Advertising is crucial in attracting consumers and increasing sales through television, mail, or the internet. Creating public awareness about the company is important as it will likely attract more buyers and generate higher sales.
Avon can consider several options to motivate its sales representatives and boost sales.
One approach is to offer awards or prizes to those who meet their sales goals within a specific timeframe.
Another option is to participate in conventions, as this can lead to increased sales through direct customer interaction.
Lastly, Avon can explore endorsing its products with cosmetic-related retail stores, both small and large, such as Macy’s and JC Penny. This particular avenue has the potential to significantly increase sales.
