Apple Inc. is an international technology company headquartered in Cupertino, California. It designs, innovates and sells consumer electronics such as laptops, smartphones, computer software and online services. Steve jobs, Ronald Wayne and Steve Woznick founded apple on April 1, 1976, and along with amazon, Google and Facebook, grew into one of the four largest technology companies in the United States. Apple is a company that designs, manufactures and sells communications, mobile devices, laptops and digital music players. It also sells software, services, network solutions, third-party digital content and applications to customers. Apple produces many types of products and services to get customers in the market interested in their products and services. Their products and services include iPhone, iPad, Mac Book, iPod, Apple TV and so on. They have a combination of customer and professional software applications for iOS and Mac OS X systems, such as the iCloud system and a real accessories, services and support product. In addition, apple inc also has its own store for product sales and delivery of content and applications to online stores such as the iBook store, the iTunes store, the Mac App store, and the App store from passage whatever business is necessary to have sold their products through the use of online stores, direct sales forces, and retail stores so that others in other countries have the opportunity to use the products. Not only that, apple also sells a variety of third-party iPhone, iPad, Mac Book and iPod compatible products.
Apple had to upgrade the first Macintosh computer, add a 1-megahertz processor, and name the product the Apple II to be the first mass-produced computer since 1977.They became the most publicly traded in 1980.The company has been developing better computers among the other computers they produced. The first PC had mouse navigation and desktop ICONS and folders called Liesl, but this product could not be sold to the high cost of production in the market.
In 2007, apple ushered in a new era of touchscreen smartphones with the first iPhone. Its products have made a big difference in the smartphone market as they have caught the attention of consumers around the world. In May 2010, apple released the iPad tablet computer, making it the largest technology company by market value, surpassing Microsoft. Now, in the global market, the iPhone has been upgraded to the iPhone 11, iPhone 11 pro and iPhone 11 pro Max, and it has won many customers because of the design and software. 22%
Apple lacks proper marketing and promotions for their products. This is because Apple has established themselves as a company with huge brand loyalty from customers, even though they practice weak marketing tactics. Due to this success in establishing loyal customers, Apple feels that it is unnecessary to invest towards marketing their products.
Some of the business are illegally sells fake Apple’s products by pretending as Apple’s employees. These illegal dealers put up the counterfeit products for sale at the same value to as the original Apple product. As a result, customers will think that it is actually Apple that sold them the fake products. Next, customers will damage Apple’s reputation by spreading bad rumours about Apple and their products all over the internet.
Apple’s products are considered to be a high-class product because of their pricing. The products are very clearly targeted for middle to high-income customers while excluding low-income consumers as they are not able to afford Apple’s products. Due to premium prices, not many individuals can get their hands on their products without making a sort of financial sacrifice first.
When a customer purchases any of Apple’s products, it is as if they have entered Apple’s own world. Their products only function with their own software, which makes them incompatible with other devices, particularly Android devices. Examples include the difference in cable structure. Apple users are not able to share the cables with their Samsung user-friends for charging their iPhones. Besides that, to continue using Apple’s product, users must keep buying their accessories.
iPhone is the most competitive product from Apple in the current market. The company has launched 3 new iPhones: iPhone 11, iPhone 11 Pro and iPhone 11 Pro max. These new iPhones come with various attractive updates and features that both loyal and potential customers are experience and experiment. iPhone 11 has a dual- camera system; the Pro models (iPhone 11 pro and iPhone 11 pro max) have a triple camera system. The iPhone 11 pro is the standard edition and the iPhone pro max is the professional edition. In this essay, we will be analyzing the standard edition of the Pro model, iPhone 11 pro.
Apple’s ads for iPhone 11 Pro can be primarily found on YouTube more than any other platform on the internet. The company releases a few short, 5 – 15 second clips of ads on YouTube and does not allow viewers the “skip ad” option while watching it. The clips contain eye-catching visuals and is accompanied with upbeat techno/EDM type of music. For example, a clip of a long-haired dog as the subject in a wind chamber to educate viewers about the differences between the iPhone 11 Pro’s telephoto, standard, ultra-wide-angle lenses. This ad has no dialogue nor any sort of interaction between two or more subjects. It has always believed that ads should be simple and gets connected to the heart of the people. These ads are to the point and no irrelevant information. Apple does not participate in releasing ads or promotion on their latest products on their Facebook page and Instagram account.
Another way Apple persuades target audiences to purchase iPhone 11 Pro is through business partnerships with telecommunications companies such as Maxis and Celcom. Apple does this in order to create opportunities for consumers to obtain an iPhone 11 Pro at a low starting price or through monthly instalments. 15%
Apple has successfully created brand loyalty with its customers through its computer software and product design. The iOS software is unique in the sense that it has premium apps and features such as iTunes, Safari and Memoji which cannot be replicated by another tech company. This stand-alone aspect of the brand lets customers feel like they own a luxury product and keeps them at their toes for next product the company will release.
In 2019, Apple has been taking the technology sector by providing high quality technology that delights customer in terms of experience. The company has 92 % retention rate for their customers. Apple can constantly depend on the internet for opportunities to attract potential customers and form new alliances through social media platforms such as Twitter memes.
In this era of globalization and technological advancements, we must all be aware that smart and wearable technology will take over the global market. Examples of wearable technology by Apple would be the iOS 13 and Apple Watch. Based on Forbes’ research, by 2022, smart and wearable technology device sales will increase tremendously in sales. It is safe to say that if the previous statement is true, Apple can achieve a grand total of $27 billion+ in the market and be able to generate 233 million-unit sales. This shows that Apple can boldly capitalize on smart wearable technology and continue to bring high revenue for the company
Apple does sufficient and have done successful market research for their products because they dedicate a lot of hard work into their product designs. Studying carefully is done. A further research is conducted to help understand customer needs and wants in an electronic device in the current era.
Firstly, the iPhone 11 Pro runs on iOS 13 has a Super Retina XDR display with features like an A13 bionic chip, 4K video recording, IP68 water resistance, better Face ID recognition, stereo speakers with 3D spatial audio playback and is compatible with Qi-wireless charger. Apple proudly claims that this model can ‘last up to four hours longer than iPhone XS’ in terms of battery performance.
iPhone 11 Pro operates with latest updates to the IOS software. The updated software is called iOS 13 and it has a more stylish and sophisticated look than its predecessor updates (iOS 12, iOS 11, iOS 10) as it promises to deliver new ways to help customers protect their privacy while bringing improvements across the entire system that makes the iPhone faster and more delightful to use. It is worth noting that iPhone 11 Pro has a dark mode feature. Dark mode is a new feature in the iOS 13 update that takes up less battery life with darker color schemes. It also reduces eye strain and bring much more tangible benefits to devices with OLED screens. Next, Siri sounds more natural than ever, particularly while speaking longer phrases, with a voice that is generated entirely by software. Next to that, it has better sensors for faster Face ID unlock. The Face ID in the iPhone 11 Pro unlocks 30% percent faster than the previous iPhone models
In addition to that, iPhone 11 pro is the first smartphone from Apple company to have a triple‑camera system. The 3-camera lens are telephoto lens with an f/2.0 aperture, a wide-angle lens with an f/1.8 aperture, and an ultra-wide lens with an aperture of f/2.4 respectively. It allows users to capture photo through 3 different perspectives and 4x more scene (through the ultra- wide lens). Besides that, it is excellent for taking picture in low light or in the dark. This camera system also has an improved digital zoom. This Pro model has 10x digital zoom whereas the iPhone 11 only has 5x digital zoom. It is a stellar feature that aids in snapping photos from big distance and still have the picture taken look clear and captivating. 17%
