All aids and utilities are allowed. Access to the internet and use of the internet is allowed, but communication with others s strictly forbidden as is submitting fully or partially identical answers. If it is discovered that you are communicating with others you will be expelled from the examination. Your answer must begin with an outline, in which all relevant areas are listed. Include relevant theories/models from several subject areas, such as: Clarification marketing inch. Tactics C] Economics business law Communication, organization and logistics/SCM In the outline you are to explain which areas you have selected for an in-depth analysis and those you might have chosen not to include and explain why you eave left them out. Your answer will, among other criteria, be judged by your ability to use the curriculum in which you have been taught the first year of the education, interdisciplinary.
The total length of your paper is to be no more than 10 pages, inch. Appendices, but excluding cover page. Due to the limited number of allowed pages, you are encouraged to limit the use of appendices. Questions Question 1(80 0/6) Make an analysis and assessment of Talon’s situation. For instance, use the enclosed extract of Dalton ASS annual report 2012. On the basis of this, well argued suggestions to Talon’s future growth strategy in Europe should be made.
Finally work out a proposal containing the market research – desk research and/ or field research that will be relevant to make the right decisions in connection with the suggested growth strategy. The selected analyses should help form the basis of the decisions that the management must make in connection with the suggested growth strategy. Question 2 (20%) Make a characterization of the management at Dalton, and assess how the management is geared to manage the business through the outlined challenges.
