C. T has 1 target market which is why they in so much business cause they focused on an all Parts store. There trying to Serve a new Target Market, while maintaining their existing one. C. T doesn’t want to be a 1 dimensional Company they want to be more diverse. There not Just nuts and bolts but nuts bolts and groceries which in a sense will help CT out quite a bit seeing as not everyone wants to go everywhere looking for groceries but can get everything at one store.
Sort of like and All in one store.
C. T doesn’t want to be a 1 dimensional Company they want to be more diverse. There not Just nuts and bolts but nuts bolts and groceries which in a sense will help CT out quite a bit seeing as not everyone wants to go everywhere looking for groceries but can get everything at one store. Sort of like and All in one store. The Typical Customer that shops at C. T is usually a Male between the ages of 20-60 looking for Auto parts, home renovations etc .
The Reason in my opinion for bringing in a grocery department into C. T is because there looking for another target market. There changing the home decor and other marginal areas because they’re not marking money so bringing in a grocery part could possibly help them boost sales due to the fact there selling products that’s an everyday needs such as ; eggs, milk, cereal, etc. C. T has no major competitor but each category has a different competitors. Mechanics has multiple competitors like oil changers, Speedy etc.
Home decor category has competitors like IKEA home hardware etc. Sports category has competitors like Sports Chek etc. Gardening has Michaels and every store that sells gardening equipment. C. T will have to either compete or compare with the grocery stores when sales are on and that could hurt them, having a new department, that’s in competition with BIG named stores, that will easily put competitors out of business will require lots of research on C. T’s behalf. C. T will have to try and compare with their competitors until they establish their name in the grocery business. In the Grocery business, they’re going to need to have a good inventory to start making their name well known in that business. By have a lack of inventory or not having certain products on the shelf could start to hurt their customer satisfaction, and that will in turn hurt their reputation. They will have to hit sales harder and more price efficient then the Bigger named stores.
By doing that it will tell their competitors they are here to stay which in turn will put pressure on their competitors. By having good prices and simply having their shelves full will have a great impact customer behaviour and possibly trigger a product buying motive buying from they’re customers. I think personally that C. T is losing business or not making a lot of money like they used too, so they need to get media attention which is doing an experiment by adding a grocery part in what’sknown as a Parts store.
The Executive is not telling the whole truth because if you’re making money why change your business but if you’re losing money you need to come up with an idea. Or, there trying to be an All in one store which could benefit them and start Competition with other competitors. C. T has nothing to lose if there grocery part fails they can still fall back on their Nuts and Bolts imagine. It all depends, if I’m in a rush yes, If they had really good deals yes. I only see C. T as a nuts and bolts store. Having a Grocery part in C. T sounds weird it doesn’t fit with their image.
Cite this Canadian Tire Assignment
Canadian Tire Assignment. (2018, Mar 10). Retrieved from https://graduateway.com/canadian-tire-assignment/