We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

See Pricing

What's Your Topic?

Hire a Professional Writer Now

The input space is limited by 250 symbols

What's Your Deadline?

Choose 3 Hours or More.
2/4 steps

How Many Pages?

3/4 steps

Sign Up and See Pricing

"You must agree to out terms of services and privacy policy"
Get Offer

Genting Group SWOT Analysis

Hire a Professional Writer Now

The input space is limited by 250 symbols

Deadline:2 days left
"You must agree to out terms of services and privacy policy"
Write my paper

From the liquidity position of GMB, it is true to say that GMB does not need to rely on external funding to fund its operations thus saving it from finance costs and also fulfilling its shareholders needs of maximising wealth. In Malaysia, GMB’s main resort, Genting Highlands Resort, is situated at the peak of a hill thus making it an ideal tourist attraction due to its cooling weather and the availability of various entertainment facilities for all ages. From the annual report, it is evident that GMB places particular importance on its internal control system.

Don't use plagiarized sources. Get Your Custom Essay on
Genting Group SWOT Analysis
Just from $13,9/Page
Get custom paper

GMB has implemented the Control Self-Assessment (CSA) to formalise its risk management process. With CSA, all departments and business areas are required to identify and evaluate controls within key functions and activities of their business processes. (Statement of Internal Controls, Annual Report 2008) Weaknesses With GMB’s main business in the hospitality and leisure industry, business fluctuates seasonally with high accommodation during peak periods especially during holiday seasons while only low accommodation during normal times.

In order to lower the risk of fluctuating revenue, GMB has diversified into various other activities such as those stated above to provide it with a steady stream of revenue all year round. Opportunities With Singapore legalising gambling in its country, GMB have took the opportunity to open a resort casino in the country in order to capture the lucrative high rollers market there. Other than Singapore, GMB has made urther investments in other countries in developing its name as one of the international gambling and entertainment giants in the world. Threats The presence of The Sands empire opening its premise, the Marina Bay Sands in Singapore have be a threat to GMB. There is a risk of loss of revenue to The Sands as it too is involved in the gaming and casino business. In its home country, the recent political instability due to the change in the structure of the government from the recent general election might have an impact of GMB’s gambling business.

There is a risk that the government might restrict GMB from carrying out its casino activities as it wishes to reduce the probable negative impact of the casino business on the public’s social behaviour. The location of GMB’s resorts on the peak of the hill also poses a threat of landslide. Due to rapid development in the surrounding area, the area has been active with landslides in the past mainly at Genting Sempah. Genting Sempah is the transit point to Genting Highlands and this pose a threat to GMB’s business where visitor might not be able to have access to Genting Highlands.

Cite this Genting Group SWOT Analysis

Genting Group SWOT Analysis. (2017, Mar 25). Retrieved from https://graduateway.com/genting-group-swot-analysis/

Show less
  • Use multiple resourses when assembling your essay
  • Get help form professional writers when not sure you can do it yourself
  • Use Plagiarism Checker to double check your essay
  • Do not copy and paste free to download essays
Get plagiarism free essay

Search for essay samples now

Haven't found the Essay You Want?

Get my paper now

For Only $13.90/page