CHAPTER 5 : Page 193 MA EARTH SKIN CARE TRIES TO STAY NATURAL (20%) Question 1: The ethical issue that facing by Heather is personal issue.She is wasting too much money to get the material for the product.Her company have to give a lot of money and supply some facilities to the villagers to grow up the stuff for them to produce the product.
Beside that , Ma Earth Skin care is using a different strategy for gaining the product image in the market.They come out with a different idea that using all natural ingredients and to operate with minimal adverse impact on the planet to produce the product. Heather and her team also preparing a promotional campaign for a new product line, Oré Essentials, which includes lipsticks, foundation, and eye shadows.In this condition, she realized that company is using a wrong way to market its product.This is because she make an expensive purchase of ingredients of the products from the villagers that is more expensive than if she direct purchase from a mainstream supplier.
Ma Earth need to create an ethical climate that would help managers such as Heather ensure that they are behaving ethically.Firstly, they should changes in labor contract in term of quantity and quality of product.They persuade the villagers to plant the stuff and invest a lot of money to grow up the stuff but the villagers didn’t grow up the stuff for them.Rationally,they have to exploit the Amazon forest for company own use.If they do like this they just need to invest not so much money to get the stuff and they can plant the stuff later to preserve the environment.If they exploit the Amazon forest for company own use can ensure there is no illegal trading with the chief in the tribe to get the ingredients.
This will prevent disobey the laws and regulations happen in our society.The company also can withdraw school and clinic in the tribe to lower the cost.This will show that they are still behaving ethically and they can lower their cost to provide the facilities. A manager’s ethical awareness and improve literacy could make it ethically.This is because the manager who have the ethical awareness will make an ethical decision that can benefit every things and the peopleThe company can use the role of trade unions and enterprise labor dispute mediation committee Relations role in strengthening the protection of the interests of their own employees.Beside that the company have to encourage social organizations to promote harmonious labor relations role of special functions. They can play a leading role in the government also.
Lastly , the company have to improve the legal awareness of enterprises and workers by held a seminar. Question 2: Ma Earth can create a danger sign to help managers such as Heather ensure that they are behaving ethically.Danger sign maintaining consistent ethical behaviour by all employees is an on going challenge.Beside that , Corporate Ethical Standards can be set to create a culture that encourages ethical behaviour, and the managers such as Heather is more ethical people.Thirdly is ethics codes.The ethical codes are write about employees conduct, community and environment ,shareholders, customers, suppliers and contractors, political activity, and technology.Lastly is ethics programs.Ethics programs commonly include formal ethics codes that articulate the company’s expectations regarding ethics disciplinary processes for addressing unethical behaviour and other by designed a compliance-based ethics programs to prevent , detect , and punish legal violations. Question 3: Ma Earth is practicing philanthropic responsibility in this situation.Philanthropic responsibility is additional behaviors and activities that society funds desirable that the values of the business support.
Ma earth practicing their philanthropic responsibility by provide the facilities like schools and hospital to the villagers.They also supporting community projects to build up school to ensure the new generation can gain more knowledge .They are making charitable contributions by giving the clothes and foods to the villagers.
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