Executive Summary
I have prepared this study proposal on an air hose company called Oman Air. In this study you will happen a compact profile on Oman Air. In this study I am considered as the market research worker of Sirius Marketing and Social Research Ltd. Here Oman Air has assigned me as their market research worker to happen a solution of their job which is nowadays the air hose company is non acquiring that much response in their issue of tickets.
In this study you will happen the informations aggregation methods, wide constituents of my research job, informations analysis and the full planning of my research methods. Sirius Marketing and Social Research Ltd. is taking Tk 200,000 for making this research from Oman Air and the company is willing to pay the money to the research company on the footing of the company’s good will.
Background
Oman Air can follow its root back to 1970, when Oman International Services ( OIS ) was established. The company became a civil aircraft land managing supplier at Beit Al Falaj Airport.In 1972, OIS moved its operations to the new terminus at Seeb International Airport. The company took over Gulf Air ’s Light Aircraft Division in 1977, before establishingAircraft Engineering Divisionin the same twelvemonth. Swiftly spread outing civil air power industry of Oman led OIS to the edifice of several installations – including workshops, hangers and in-flight catering – to supply for the addition in their activity.
Oman Air was wholly established in 1981. But nowadays the air hose company is non acquiring that much response in their issue of tickets. For illustration, even in the last twelvemonth 2013 they had 70 lakh tickets booked but in this twelvemonth of 2014 boulder clay now they have got merely 20 lakh tickets booked.
Problem Definition
Till now Oman Air has a good repute but bit by bit losing their clients is non normal for the company. The possible grounds for losing their clients may be their air hostess’s behavior towards the clients in the flight became bad or is non good as before and the air hose company is utilizing old aircrafts which was originating proficient issues.
Approach to the Problem
Nowadays as the company Oman Air is losing clients and holding a loss in their company they wanted Sirius Marketing and Social Research Ltd. to happen a solution for it. The possible solutions to the job can be they can re-train the air hostesses to do their behavior good with the clients. They can utilize the stored money which Oman Air has for future usage and purchase new aircrafts or mend the proficient jobs.
Research Design
I am considered as the market research worker of Sirius Marketing and Social Research Ltd. Here Oman Air has assigned me as their market research worker to happen a solution of their job which is nowadays the air hose company is non acquiring that much response in their issue of tickets. In this study you will happen that descriptive research is done to work out this job. To work out this job I did a questionnaire study on the clients of Oman Air. The questionnaire study was wholly based on random sampling. The questionnaire is attached in the appendix. Basically the research is done to do an betterment in Oman Air so that their degree of clients will make to the old degree.
Field/Data Collection
I am considered as the market research worker of Sirius Marketing and Social Research Ltd. Here Oman Air has assigned me as their market research worker to happen a solution of their job which is nowadays the air hose company is non acquiring that much response in their issue of tickets. Sirius Marketing and Social Research Ltd. is taking Tk 200,000 for making this research from Oman Air and the company is willing to pay the money to the research company on the footing of the company’s good will. To make the research I am utilizing primary research method and making qualitative questionnaire study utilizing random sampling. I am besides utilizing secondary information to analyze about the company.
Datas Analysis
To convey a solution to Oman Air’s job after garnering the information or information I used analysis methods like hypothesis, multivariate analysis and etc. After making the analysis the research will be completed and will be able to show a solution to the company.
Cost and Time
When speaking about cost Sirius Marketing and Social Research Ltd. is taking Tk 200,000 for making this research from Oman Air and the company is willing to pay the money to the research company on the footing of the company’s good will and another ground for which the company agreed to pay this sum is that it instead than other companies Sirius Marketing and Social Research Ltd. is desiring less money. The research company will make this research within 2 months and this is really convenient for Oman Air. The research company will maintain Tk 120,0000 for their company and will utilize Tk 80,000 for the research.
Validity and Reliability of Market Research
Validity and Reliability is really of import to keep for research houses. Here I can demo cogency and dependability of the primary informations which is the questionnaire study for which I gathered exposure of the interviewer and the clients during the questionnaire and secondary beginning by demoing them from where I collected the information. I chose to roll up both primary and secondary informations cause primary informations is most of the clip reliable as it is ever collected for known intent and secondary informations are ever easy to roll up as they are already collected before.
