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An Assignment on a Marketing Research Proposal

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    Assignment ON MARKETING RESEARCH PROPOSAL

    Table of Content

    Content

    Pg No.

    Executive Summary

    3

    Background

    3

    Problem Definition

    3

    Approach to the Problem

    4

    Research Design

    4

    Field/Data Collection

    5

    Datas Analysis

    5

    Cost and Time

    5

    Validity and Reliability of Market Research

    6

    Appendix

    7

    Mention

    8

    Executive Summary

    I have prepared this study proposal on an air hose company called Oman Air. In this study you will happen a compact profile on Oman Air. In this study I am considered as the market research worker of Sirius Marketing and Social Research Ltd. Here Oman Air has assigned me as their market research worker to happen a solution of their job which is nowadays the air hose company is non acquiring that much response in their issue of tickets. In this study you will happen the informations aggregation methods, wide constituents of my research job, informations analysis and the full planning of my research methods. Sirius Marketing and Social Research Ltd. is taking Tk 200,000 for making this research from Oman Air and the company is willing to pay the money to the research company on the footing of the company’s good will.

    Background

    Oman Air can follow its root back to 1970, when Oman International Services ( OIS ) was established. The company became a civil aircraft land managing supplier at Beit Al Falaj Airport.In 1972, OIS moved its operations to the new terminus at Seeb International Airport. The company took over Gulf Air ’s Light Aircraft Division in 1977, before establishingAircraft Engineering Divisionin the same twelvemonth. Swiftly spread outing civil air power industry of Oman led OIS to the edifice of several installations – including workshops, hangers and in-flight catering – to supply for the addition in their activity. Oman Air was wholly established in 1981. But nowadays the air hose company is non acquiring that much response in their issue of tickets. For illustration, even in the last twelvemonth 2013 they had 70 lakh tickets booked but in this twelvemonth of 2014 boulder clay now they have got merely 20 lakh tickets booked.

    Problem Definition

    Till now Oman Air has a good repute but bit by bit losing their clients is non normal

    for the company. The possible grounds for losing their clients may be their air hostess’s

    behavior towards the clients in the flight became bad or is non good as before and the

    air hose company is utilizing old aircrafts which was originating proficient issues.

    Approach to the Problem

    Nowadays as the company Oman Air is losing clients and holding a loss in their company

    they wanted Sirius Marketing and Social Research Ltd. to happen a solution for it. The possible

    solutions to the job can be they can re-train the air hostesses to do their behavior

    good with the clients. They can utilize the stored money which Oman Air has for future usage

    and purchase new aircrafts or mend the proficient jobs.

    Research jobs Questions:

    1. Is Oman Air utilizing old aircrafts which is insecure for the clients?

    H1: Yes they are utilizing old aircrafts which is really insecure for the clients.

    H2: No they are non utilizing any old aircrafts which is insecure for the clients.

    1. Are the air hostesses of Oman Air misconducting with their clients?

    H1: Yes the air hostesses are misconducting with the clients

    H2: No the air hostesses are non misconducting with the clients.

    Research Design

    I am considered as the market research worker of Sirius Marketing and Social Research Ltd. Here Oman Air has assigned me as their market research worker to happen a solution of their job which is nowadays the air hose company is non acquiring that much response in their issue of tickets. In this study you will happen that descriptive research is done to work out this job. To work out this job I did a questionnaire study on the clients of Oman Air. The questionnaire study was wholly based on random sampling. The questionnaire is attached in the appendix. Basically the research is done to do an betterment in Oman Air so that their degree of clients will make to the old degree.

    Field/Data Collection

    I am considered as the market research worker of Sirius Marketing and Social Research Ltd. Here Oman Air has assigned me as their market research worker to happen a solution of their job which is nowadays the air hose company is non acquiring that much response in their issue of tickets. Sirius Marketing and Social Research Ltd. is taking Tk 200,000 for making this research from Oman Air and the company is willing to pay the money to the research company on the footing of the company’s good will. To make the research I am utilizing primary research method and making qualitative questionnaire study utilizing random sampling. I am besides utilizing secondary information to analyze about the company.

    Datas Analysis

    To convey a solution to Oman Air’s job after garnering the information or information I used analysis methods like hypothesis, multivariate analysis and etc. After making the analysis the research will be completed and will be able to show a solution to the company.

    Cost and Time

    When speaking about cost Sirius Marketing and Social Research Ltd. is taking Tk 200,000 for making this research from Oman Air and the company is willing to pay the money to the research company on the footing of the company’s good will and another ground for which the company agreed to pay this sum is that it instead than other companies Sirius Marketing and Social Research Ltd. is desiring less money. The research company will make this research within 2 months and this is really convenient for Oman Air. The research company will maintain Tk 120,0000 for their company and will utilize Tk 80,000 for the research.

    Validity and Reliability of Market Research

    Validity and Reliability is really of import to keep for research houses. Here I can demo cogency and dependability of the primary informations which is the questionnaire study for which I gathered exposure of the interviewer and the clients during the questionnaire and secondary beginning by demoing them from where I collected the information. I chose to roll up both primary and secondary informations cause primary informations is most of the clip reliable as it is ever collected for known intent and secondary informations are ever easy to roll up as they are already collected before.

    Appendix

    QUESTIONNAIRE SURVEY FOR OMAN AIR TO THE CUSTOMERS

    Please give a tick grade on the clean infinite.

    1. Are you happy about Oman Air’s service?

    Yes_

    No_

    1. Are the air hose giving you adequate satisfaction while going?

    Yes_

    No_

    1. Is Oman Air’s staff acting welcomingly with you?

    Yes_

    No_

    1. Make you happen the monetary value of the flight’s ticket efficient?

    Yes_

    No_

    1. While going do you happen the flight’s environment comfortable?

    Yes_

    No_

    1. Make the sails working in the plane carry through your necessities while going?

    Yes_

    No_

    Mention

    oman air. 1981.oman air. [ ONLINE ] Available at: hypertext transfer protocol: //www.omanair.com/en/ . [ Accessed 15 May 2014 ] .

    oman air. 1981.oman air. [ ONLINE ] Available at: hypertext transfer protocol: //en.wikipedia.org/wiki/Oman_Air. [ Accessed 15 May 2014 ]

    oman air. 1981.oman air. [ ONLINE ] Available at: hypertext transfer protocol: //en.wikipedia.org/wiki/Reed_Business_Information. [ Accessed 15 May 2014 ] .

    Malhotra, Naresh K. , 2011.Marketing Research. 6 th erectile dysfunction. India: Pearson.

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