Cinnabon Emotions Have you ever experienced the delightful sensation of biting into a cinnamon roll? Have you ever had the opportunity to savor the scrumptiousness of a Cinnabon cinnamon roll? Or maybe you have only heard about the legendary Cinnabon bakery. Regardless, it is highly likely that everyone has come across a Cinnabon at some point in their lives. According to cinnabon.wordpress.com, this internationally acclaimed bakery was founded in Seattle, Washington in 1985 and is currently headquartered in Atlanta. Cinnabon has gained fame worldwide for its heavenly cinnamon rolls. Most, if not all of us, have had the pleasure of indulging in the delectable goodness of a Cinnabon cinnamon roll. Perhaps you have even caught a whiff of its irresistible aroma while strolling past one at your local shopping center.
The scent is as delightful as the flavor. However, if Cinnabon is so irresistible, why do we only purchase it on specific occasions? Imagine if those occasions could be associated with our feelings or the state of our day rather than solely our senses or hunger. In this analysis, we will delve into how advertisements like the one from Cinnabon communicate messages to our minds that not only ignite our cravings but also evoke emotions. Additionally, we will examine how Cinnabon leverages its history and reputation, coupled with logical reasoning, to entice customers and showcase its product.
The connection between the desire to buy a Cinnabon and our emotions is explored in this advertisement. Through visually enticing images, such as a close-up of a mouthwatering cinnamon bun covered in vanilla icing, warm shades of brown, and the iconic Cinnabon logo, it captures our attention and triggers a reaction that stirs up memories, sensory experiences, and cravings.
The advertisement states: “Time to eat your feelings again” in italicized text, emphasizing its significance. This clever play on words captivates the attention of potential customers. The ad not only presents the product clearly and attractively, but also employs word play to capture the customer’s interest. While it is understood that emotions cannot actually be consumed, Cinnabon’s intended message is open to interpretation. The phrase “Time to eat your feelings again” can have multiple meanings. It may allude to the emotions experienced while indulging in a Cinnabon, suggesting that the treat elicits a unique kind of happiness. Additionally, it could be referencing the emotions one experiences while purchasing a Cinnabon, such as feeling down or having recently gone through a difficult breakup.
Feeling down? As you stroll by the Cinnabon stand at the mall, you suddenly realize it’s just what you need to lift your spirits. The flavors of a Cinnabon cinnamon bun and the emotions it evokes from past indulgences come rushing back to you. It’s almost guaranteed that many of us associate Cinnabon with a delightful experience that has brought or can bring immense joy.
If given the opportunity, we would likely indulge in another Cinnabon or two in our lifetime due to the emotions it evokes. This emotion is often nostalgia, as consuming a Cinnabon can transport us back to pleasant memories from our childhood or teenage years. Perhaps our parents purchased Cinnabons for us when we were young, or maybe we shared enjoyable moments with old friends while enjoying Cinnabon as teenagers. However, how would Cinnabon promote their product without using the quote “Time to eat your feelings again”? Let’s examine other forms of advertisement they employ. Ever since we can remember, Cinnabon has used the slogan “World famous cinnamon rolls” as a constant reminder to customers. This slogan conveys the message that they are renowned worldwide and encourages individuals to taste their cinnamon buns in order to discover why they have achieved such fame. Additionally, this approach relies on their credibility and experience, a bold strategy that is effortlessly executed with their impressive credentials.
On top of that, it is encompassed by a warm and inviting shade of brown that is not too bright but still catches one’s attention. This brown color immediately brings to mind the idea of baked goods, aligning perfectly with the overall theme. The choice of font also contributes to creating a comforting and welcoming atmosphere for the customer. The text is presented in a flowy cursive style, not overly formal but reminiscent of a kind grandmother personally adding her touch to the advertisement. This gives the impression of a homestyle, cozy ambiance.
It is warm, happy, and inviting, which complements the warm inviting background. The Cinnabon logo is inviting and easily recognizable due to the contrasting blue background and unique font. The logo uses all capital letters and the font is also inviting. The “A” and “B” in Cinnabon are connected, resembling a strip of dough about to be rolled into a delicious Cinnabon, which is represented by the “O” in Cinnabon itself, resembling a roll.
Now, let’s also examine how Cinnabon cleverly entices potential customers using pure logic. In addition to the elements we have discussed – font, text, colors, logos, slogans, and more – a major draw in this advertisement is the intricate portrayal of the Cinnabon cinnamon bun. This ad prominently features the Cinnabon bun positioned closely above the company logo and slogan. This straightforward presentation serves as the primary attention-grabber for customers, leaving the remaining details to be considered at their discretion.
This advertisement is likely to catch attention due to its prominently displayed image of a Cinnabon, which looks freshly baked and almost seems to emit a mouth-watering scent. The appealing visual is likely to pique interest in potential customers, as people generally tend to be drawn towards appetizing food. Thus, this ad effectively conveys its message in a clear and efficient manner, while also employing clever word play, attractive colors, and fonts to further intrigue potential buyers.
Another noteworthy aspect of this advertisement by Cinnabon is its clever targeting of a wide range of people from diverse backgrounds and age groups. It appeals to individuals worldwide, spanning from the ages of five to seventy-five. This versatility and wide reach indicate that Cinnabon has created an incredibly effective advertisement that captivates customers from all corners of the globe. (Cited Pages: Cinnabon. Advertisement. Slacktory.com, n.d. Web. 26 April, 2012. Cinnabon. News. Cinnabon.newsroom.com, Cinnabon PR. Web. 24 July, 2012.)
