Chapter 1BACKGROUND OF THE STUDY
IntroductionThe touristry industry is unlike any other because. alternatively of a merchandise. you are selling a topographic point and all the things it has to offer. You are viing with the full universe every clip you promote touristry in a given finish. and this high degree of competition demands a originative and alone attack. To be successful. your selling should invariably set forth the best possible image of your finish. while making involvement on a wide graduated table in every bit many ways as possible.
The La Mesa Eco Park provides healthful out-of-door diversion and a true wood experience. It is a life schoolroom and research lab for environmental instruction and aims to be a centre for biodiversity preservation. Today. the park continues to be a popular finish for picture taking shoots. household excursions and field daies. and educational field trips. In fact. it doubled visitant traffic – from acquiring 155. 666 in 2005 to 281. 846 in 2006. The Association of Tourism Officers of the Philippines ( ATOP ) in coordination with the Department of Tourism nominated the Undertaking in August 2006 for their Best Tourism Practices Awards. In 2007. the Department of Tourism once more nominated it as an official campaigner for the esteemed Pacific Asia Travel Association ( PATA ) Awards. Environment Category.
Because of its success and popularity. La Mesa Ecopark has become a centre for Bantay Kalikasan’s environmental protagonisms and causes. It has contributed to the program’s turning national prominence as the Prime Minister media-based environmental organisation in the state. The Park has besides been chosen as the locale for many esteemed environmental events. some of which were: Launch of President Gloria Macapagal-Arroyo’s 20 Million Trees for Life Project ( 18 July 2007 ) ; USAID and USDOE’s Environmental Summer Camp with Ambassador Kristie Kenney as invitee of award ( 20 April 2007 ) ; and Ms. Philippines Earth Candidates’ Environmental Tour and Treeplanting ( 13 April 2007 ) .
La Mesa Ecopark continues to be a locale for both diversion and raising environmental consciousness.
Statement of the ProblemThe survey focused inSpecifically. it aims to reply the undermentioned inquiries:
1. What are demographic variables of the respondents as to: •Age•Gender
Aims of the StudyBantay Kalikasan maximizes media resources to assist guarantee an actively protected. adequately rehabilitated. and sustainably developed environment. Its current aims are as follows:
Develop and implement strategic environmental undertakings ;Raise public consciousness on environmental issues and concerns ; Supply a locale for advertising and addressing said issues and concerns ; and Promote the enforcement of effectual environmental policies and Torahs
Significance of the StudyThis portion of the survey discuss about the procedure of publicity or how touristry organisations communicate with possible visitants.
Chapter 2AREA PROFILELocation and Map
Fig. 1 Locator Map
Fig. 2 Vicinity Map
Historical FeaturesIn 1999. ABS-CBN Foundation. Inc. created Bantay Kalikasan ( Nature Watch ) . Through the old ages. it has implemented several undertakings turn toing particular. environmental issues at manus.
During the tallness of the El Nino phenomenon beginning May 1998. it provided nutrient alleviation for the starvation highland communities in Tampacan. South Cotabato through “Butil Para Sa Buhay” ( Grain for Life ) . In exchange for the nutrient. the donees were asked to assist rehabilitate their immediate environment by seting fruit and wood trees and switching from slash-and-burn activities to more environment-friendly agriculture patterns.
In 1999. Bantay Kalikasan started a re-afforestation plan in the 2. 700-hectare La Mesa Watershed Area through its “Save the La Mesa Watershed ” run. The thought was to acquire the populace involved in salvaging the watershed by following trees. Bantay Kalikasan Patrol aired in the early 2000s to promote conformity to environmental Torahs as it exposed persons. bureaus and companies who abuse the environment. It likewise high spots good patterns that promote environmental consciousness and preservation.
Another undertaking. Bantay Basura promoted consciousness and lobbied for an effectual solution to the solid waste job ; Bantay Usok aimed to cut down Metro Manila’s vehicular smoke emanations to acceptable criterions. It initiated the Clean Air Act Signature Campaign and was instrumental in the transition of the Clean Air Act in the state. Other important undertakings of Bantay Kalikasan are the development of the La Mesa Eco-Park. BK Environmental Hotline. Bantay Baterya. Bantay Langis and H2Hope.
Bantay Kalikasan leads the state in attempts to halt excavation in Palawan and other cardinal biodiversity countries through a 10 million signature run. It besides operates the BK Eco Academy which promotes environmental consciousness. Today. the push of BK is chiefly environmental instruction and one of the chief avenues to advance it is through ecotourism. The end is to engraft in the heads and Black Marias of Filipinos that taking attention of the environment is the way to quality of life. that support does non hold to come from environmentally destructive patterns.
Cultural FeaturesThe Eco-AcademyTo foster the vision of the foundation to distribute environmental consciousness.Bantay Kalikasan developed the Eco Academy within the La Mesa Ecopark. Guided by its larning doctrine of “Let Nature Be Your Teacher” . the Eco Academy maximizes the La Mesa Ecopark as a natural locale for carry oning hands-on environmental acquisition activities. recommending environmental issues. and developing an ecological consciousness amongst its 1000s of visitants and invitees.
By back uping Bantay Kalikasan Eco Academy. your group is significantly lending to the long-run saving and protection of our environment.
Environmental/ Natural FeaturesLa Mesa Eco Park houses a 700ha reservoir and 2000ha wood. The reservoir is Metro Manila’s sole beginning of drinkable H2O and unhappily the wood is the last staying one of its size in Metro Manila. It’s ever nice to acquire off from the metropolis ( even though the park was in Quezon City ) and see an existent wood.
Fig. 3 Muscovy duck ( Cairina Moschata )
Fig. 4 Fruit of the Samak tree
Fig. 5 Yellow orchids
Support ServicessThere are a batch of schools located along the avenue ; these are the National College of Business and Humanistic disciplines in Fairview. Our Lady of Mercy School. Diliman Preparatory School. and MQA English – Chinese School which are located in the Batasan country. Besides. auto companies like Toyota. Kia Motors. Hyundai. Suzuki and Nissan have distributions in the avenue. There are besides markets located along the route like the Commonwealth Market in Barangay Commonwealth. Besides along the Fairview country is the La Mesa Dam which supplies H2O to Metro Manila.