Mcdonald’s Expands Globally While Adjusting Its Local Recipe Essay

1. Identify the key elements in McDonald’s global marketing strategy. In particular, how does McDonald’s approach the issue of standardization? Does McDonald’s think global and act local? Does is also think local and act global?


We will write a custom essay sample on
Mcdonald’s Expands Globally While Adjusting Its Local Recipe
specifically for you for only $13.9/page
Order now

Market penetration: McDonald’s is one of the world’s most valuable brands. The golden arches are said to be the second most recognized symbol in the world. Market development: Because changing lifestyles around the global, more people are embracing the Western-styles fast-food culture. McDonald’s responded to the opportunity by stepping up its rate of new unit openings.

Product development: McDonald’s has worked steadily to prove that it is sensitive to Indian tastes and traditions. Also the Hindu religion prohibits eating beef, McDonald’s development the Chicken Maharaja Mac specifically for Indian.

Diversification: McDonald’s has drive-through windows and indoor playgrounds for children. McDonald’s thought global and at local, also thinks local and act global. McDonald’s according to the culture to approach the issue of standardization.

2. Do you think government officials in developing countries such as Russia, China, and India welcome McDonald’s? Do consumers in these countries welcome McDonald’s? Why or why not? Answer: Yes. I think government official in developing countries welcome McDonald’s. I do think consumers welcome McDonald’s. It can bring a lot of economic benefits. Such as Russia, there are 235 McDonald’s restaurants and the company employs more than 25,000 people.

3. The Plan to Win initiative is built around five factors that drive McDonald’s business: people, products, place, price, and promotion. As a student of marketing, what can you say about these factors? Answer: It is the best way to drive McDonald’s business. McDonald’s is one of the famous fast-food restaurants in the world. To be a global company, it has to according to the local situation to adjust marketing strategies.

4. Is it realistic to expect that McDonald’s – or any well-known company – can expand globally without occasionally making mistakes or generating controversy? Why do antiglobalization protesters around the world frequently target McDonald’s? Answer: No. there is no any well-known company can expand globally without occasionally making mistakes or generation controversy. Because McDonald’s like a symbol of fast-food restaurants in the world.

Choose Type of service

Choose writer quality

Page count

1 page 275 words


Order Creative Sample Now

Haven’t Found A Paper?

Let us create the best one for you! What is your topic?

By clicking "SEND", you agree to our terms of service and privacy policy. We'll occasionally send you account related and promo emails.

Eric from Graduateway Hi there, would you like to get an essay? What is your topic? Let me help you


Haven't found the Essay You Want?

Get your custom essay sample

For Only $13.90/page