QUESTIONNAIRE We are three students pursuing a Bachelor’s in Business Administration. You are kindly asked to complete this survey in order for us to gather information for an audit on Consumer Behaviour pertaining to the KFC located at the corner of Park Street and Frederick Street. It will take approximately 5-7 minutes to complete. The survey is anonymous and participation is voluntary. Please circle your answer. 1. Gender: Male Female 2. Age: 19 & under 20-29 30-39 40+ 3.
Ethnicity: African Descent European Descent Mixed Descent Chinese Descent East Indian Descent Other (please state) ___________________ 4.
Which one are you? Meat-eaterPescatarian VegetarianVegan 5. How often do you visit this particular KFC? Every 2 daysOnce a monthOnce a weekOther (please state) _________ 6. How did you discover this KFC? Friends/Family/Co-workersMedia (Internet, Newspapers etc. ) Other (please state) ________________ 7. With whom do you visit KFC? AloneFriendsColleaguesFamilyOther (please state) _________ 8. How many individuals accompany you when visiting KFC? 123+ 9. How familiar are you with KFC’S menu? Not FamiliarFairly FamiliarVery Familiar 10. What makes you choose KFC over the other food outlets? Personal PreferenceFood ServicePeer InfluenceLocation Food QualityPriceOther (please state) ________________ 11.
Who do you view as KFC’S biggest competitor at that location? SubwayOceans Chinese RestaurantGrill KingTrini Fried Chicken Other (please state) ________________ 12. When you think of KFC, what comes to mind? Colonel SandersFried ChickenSide OrdersFamily Meals Other (please state) ___________________ 13. How would you rate KFC’S atmosphere?
Poor Fair AverageGood Very Good Excellent 14. How do you view KFC’S prices? ReasonableExpensiveVery Expensive 15. How and where do you dispose of KFC mostly? In the bin at their locationIn the bin at home/workIn a public bin Anywhere that is convenient at the time (not in a bin) 16. Do you think KFC’s location is convenient? YesNo 17. How would you rate KFC’s service? PoorFairAverageGoodVery GoodExcellent 18. Do you think this KFC needs to improve its customer service? YesNo 19. Do you order differently if KFC has a promotional offer? YesNo 20. How would you rate KFC’s packaging? InconvenientConvenientVery Convenient
Cite this Questionnaire
Questionnaire. (2016, Oct 14). Retrieved from https://graduateway.com/questionnaire/