When Christopher Columbus sailed the ocean in 1492 not only did he give birth to the future of the united state politically. He also introduced one of the top marketing industries in United States history, sugar
The sugar industry had such a large impact on the United States economy. It brought up much skepticism to what are the major reasons for the successfulness of this very diverse product. When determining the answer to this question one must completely analyze the backstory to sugar. You will then understand that land and climate played an important role, so did mercantilism. But the largest reason can be easily marked at the simple ideology of supply and demand.
Ideal Land to Produce Sugar
Of course, land and climate has had very diverse impacts on many different marketing industries. Because of the global placement in the united states and how the climate changes in the united states were so perfect for the development of sugar canes then it can easily be argued that land and climate was the birthplace. You can easily see that the Spanish, the original colonizers, owned and possessed much of the land in this region. Meaning if the land was good enough to plant the Spanish who hold a threshold for the future of sugar would be the first ones on it. Ideal land to produce sugar is closely matched in Jamaica and the Barbados. Then that means the Spanish would be able to capitalize on sugar making an abundance of sugar which then makes the industry we have today.
The Success of the Sugar Industry
In order for an industry to properly excel it must properly “play the right cards”. Mercantilism plays a part this is exactly where. For the distribution of sugar to be at the best peak and the most amount of money to benefit the Spanish the idea of mercantilism helped this out greatly. “As a result England had a favorable balance of trade. That is more money came into England then went out. The result was national wealth that led to national power.” The dominance that mercantilism surrounding sugar had was so great that it led to so much. For a market to be classified as booming it must bring the nation these positive outcomes that sugar did. “Sugar is now becoming a better use in Europe, and the consumption in many parts of Europe increasing”. This shows that sugar play a n extremely large role in the successfulness of this specific nation.
With all land and climate are disregarded and so is mercantilism. Because in order for those two to prosper supply and demand must excel. The reason that the demand for sugar was so high is because of the versatility. “Sugar as a sweetener came to the force in connection with three other exotic imports tea coffee and chocolate of which one tea became and has since remained the most important non-alcoholic beverage.” The increase in demand for sugar due to its versatility has increased the demand for it. Which then created an extremely volatile economy. As the British population grew from 1700 to 1o 1770 changed the per capita consumption rate from 4.6 to 16.2. This growth was tremendous and opened the door for the largest supply and demand ratio in world history.
In conclusion
Although Christopher Columbus May Not Have Been Aware of the Path He Blazed. He Still Had an Extremely Large Impact on the Lives of Millions of People
The sugar trade created a new era of global dominance. Many different countries might have invested in sugar but this Impacted this region much more than expected. The only ones to be thanked for this job would be the role of land and climate, mercantilism and most of All of supply and demand.
